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Radio Script: Say It With Flowers

Instructions for use:
This 60-second radio script offers the opportunity to promote your shop in the community. You customize the commercial by replacing any bold items with your shop information.  The spot can be recorded with local talent at either a production studio or radio station.  The announcer’s tag at the end of the commercial allows you to give details about any specials you are having or to reiterate store information.
 

60-Second Radio Script

Say It With Flowers
Guy:
Uh, well, you know how I feel Sherry, geez, how do I say this….

Announcer:

If you don’t know what to say to her, say it with flowers.

Guy:
Well, we’re like, er, glue and you and me have been well, you know…

 

Announcer:
At ABC Flowers we’ll help you select the perfect arrangement.

 
Guy:
You’re like the roses and I’m the rain.

Announcer:

We carry a wide selection of flowers that are perfect for any occasion.

Guy:
What I’m really trying to say is you’re umm…like the ying and I’m like the yang, sorta…

 

Announcer:
And we can deliver your custom designed arrangement the same day.

 

Guy:
You’re like the fresh air and I’m like…the lungs, I think.

 
Announcer:
So if you’re having trouble communicating with your loved one, ABC Flowers is happy to interpret your message. Call ABC Flowers today at 123-1234 or visit our Web site at www.abcflowers.com.

Guy:
Do you know what I’m trying to say?

 
Announcer:
Trust your feelings to your florist.


Keywords: radio commercials scripts, marketing, talking points, flowers

2019 © Society of American Florists

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