You have a potentially great idea, but you aren’t exactly sure how to put it into action at your business. Or, you know that you need to make some changes to turn around your shop, but you don’t know where to begin.
If either situation describes your professional life right now, Brad Denham of Arizona Family Florist in Phoenix can relate. He and his wife, Cheryl, made dramatic changes to their business (consolidating stores, rethinking their relationship with wire services and going after new markets). Today, business is great, but getting to that point wasn’t easy.
In the February issue of Floral Management, Denham, a new, regular contributor to the magazine, shares inspiration and practical tips on how entrepreneurial retailers can get out there and make opportunity knock, including seven questions he thinks all business owners should pose to themselves.
