Business Builder

Why Retailers Join SAF


STAY UP TO DATE with Vital Industry Knowledge

  • Floral Management monthly magazine.
  • Wednesday E-Brief — our weekly email newsletter, called the “USA Today” of the floral industry!
  • Saturday Sales Wake-Up! — sales tips delivered direct to your in-box every Saturday morning.

Join Now

Watch SAF Chairman of the Board Shirley Lyons, AAF, PFCI, discuss how SAF membership benefits your business.

BUILD YOUR BUSINESS using SAFs Powerful Tools and Services 

  • Online visibility for your store— listing on SAF’s Florist Directory at www.nationalfloristdirectory.com. Our site comes up in the top 10 of online searches for flowers and florists so customers find you fast.
  • Savings on a variety of valuable business services including FedEx Ground and Express shipping, payroll management, vehicle leasing and fleet management services, last minute truck rentals, etc.
  • Plus…deep discounts on all SAF business-building products…such as postcards, statement stuffers, posters and much more!
  • Industry News and Consumer Trends via SAF News and www.aboutflowers.com
  • Free marketing information — including radio scripts, web banner ads, digital floral images and Facebook graphics.
  • Legal advice — phone consultation with an experienced small-business attorney.
  • SAF’s Unique Retail Pricing Worksheet — a customizable Excel spreadsheet that can help you lower your cost-of-goods sold.
  • Personnel tools tailored to the industry including an employee handbook and floral job descriptions that you can download and customize to fit your shop’s unique needs.
  • Access to SAF’s network of colleagues across the industry and across the country to find potential suppliers via our Ultimate Floral Industry Supply Guide.

SAF Membership Pays for Itself!

SAF products and services help you save money and boost sales.


Product Used Cost Result Value
Poster in Shop Window FREE 2 Sales $70
Web Ready Ads FREE* 10 Sales $350
Radio Scripts FREE* 10 Sales $350
Business-to-Business Marketing Materials $35** 2 Corporate Accounts $1,200
Statement Stuffers $12*** 5 Sales $175
TOTAL $47* 10 Sales $2,145

* Plus cost of ad space and air time
**Member price for 25 presentation portfolios and 25 follow-up postcards to use in conjunction with the Business-to-Business Kit.
***Member price for two packs of 100 each


Service Used Cost Result Value
Legal consultation FREE Avoided penalty/recovered loss $500
Read monthly financial column in magazine FREE Implemented new accounting process $300
Signed up for FedEx shipping discount program FREE Saved 21% on Express and 15% on Ground shipping $1,429*
Red Flag Rules Sample Policy Draft FREE Avoid FTC fines, lawsuits and reputational damage $2,500
Purchased vehicle through SAF/FCA US LLC partnership FREE Lower monthly payments/tax savings $500
Used SAF Retail Pricing Worksheet FREE Reduced annual Cost-of Goods- Sold $2,500
Downloaded customizable Employee Handbook FREE Avoided Lawsuit and Associated Legal Fees $5,000
TOTAL FREE $12,729

* Average annual savings for members participating in the FedEx Discount Program

Need more reasons to join?
It’s all about who you know.

Do you sometimes feel like you’re going at it alone? SAF links you to thousands of other florists who deal with the same situations and problems you do, and many of them can offer you solutions through the stories covered in SAF publications. Through our online discussion boards, and connections you make by becoming involved and attending SAF events SAF links you to the rest of the industry and helps you to understand what’s going on with growers, suppliers, and issues in other segments of the supply chain that can directly affect you. And, if you’re connected and informed, you’re better prepared to handle problems when they arise, which gives you piece of mind about your business and your livelihood.

SAF membership is a great investment in yourself and your business!

Click here to apply online now.

For more information please contact our Member Services Department at 800.336.4743 or by email at memberinfo@safnow.org.

Keywords: retailer, benefits, member benefits, services, member savings, value of membership

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