Are you hosting a holiday open house? Make sure the media is on your guest list, said SAF Vice President of Marketing Jennifer Sparks. “Surely your shop will be at its finest while you are showcasing your unique holiday giftware, beautiful plants, and breathtaking floral designs,” Sparks said. “It’s a visual feast for the media.” Invite reporters to stop by and share holiday tips and trends with viewers.
In addition, for your holiday open house, consider partnering with a local charity where people bring in donations or a percentage of the proceeds goes to that organization. “Just another way to build your visibility as a community do-gooder,” Sparks said.