Looking for a way to bounce back from a bummer of a Sunday Valentine’s Day?
The impulse behind a Petal It Forward event in Portland, Maine, last week? “We wanted to say, ‘sometimes the best reason to send or give flowers is no reason at all,’” said Lora Burns of the International Floriculture Expo Show. Bob Callahan, vice president of Diversified Communications, which puts on the Floral Expo, is pictured here with a reporter.
It’s not too late to get in on the Petal It Forward love.
Last week, the team at the International Floriculture Expo Show, based in Portland, Maine, partnered with Fiddleheads Flowers in Cape Elizabeth to share the joy of flowers with Portland commuters.
The event generated lots of media buzz in the run-up to Valentine’s Day, said Lora Burns, a conference coordinator, leading to three TV and two radio station interviews before the giveaway.
“Flowers make people happy; they put a smile on your face. We wanted to share that joy with hundreds of local people,” said Burns to the local NBC affiliate. “It’s timely, because we have Valentine’s Day around the corner, and we’re kicking off our campaign for the International Floriculture Expo, but we also chose this day because it’s just your average regular weekday, and we wanted to say, ‘sometimes the best reason to send or give flowers is no reason at all.'”
Read more about how other florists have leveraged Petal It Forward — and start planning your own event.
