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SeptemberOctober 2023
that winning feeling CalFlowers’ “Flowers. Self care made easy” campaign wins the Society of American Florists’ Marketer of the Year award.
NovemberDecember 2023
Abundant ‘Amistad’ Elegant double lily wins SAF’s 2023 Outstanding Varieties Competition
JulyAugust 2023
Industry Innovators Meet the floral pros who are challenging industry standards and revolutionizing the way the industry does business
MayJune 2023
WIN BACK SYMPATHY SALES As funeral homes evolve into one-stop shops for families, florists are finding new ways to keep the sympathy sales coming and remain a funeral home’s florist of choice.Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.