COVID-19 Webinar Series

This webinar series by SAF addresses the challenges posed by the global pandemic.

Training Tips and Adaptable Designs for Mother’s Day

April 17, 2020
Presenter: Derek C. Woodruff AIFD, CFD, CF, PFCI, Floral Underground, Traverse City, Michigan

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Mother’s Day Planning

April 14, 2020
Presenter: Chris Drummond, AAF, PFCI, Penny’s by Plaza Flowers, SAF President

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Fresh Product Supply Update

April 9, 2020
Presenters: David Armellini, Armellini Logistics, Miami, Florida, Oscar Fernandez, Equiflor-Rio Roses, Miami, Florida, Rodi Groot, Sun Valley Floral Farms, Arcata, California, and Bill LaFever, PFCI, Bill Doran Company, Rockford, Illinois

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Social Media Strategies for Florists

April 8, 2020
Presenters: Carly Anechiarico, Blossom Flower Shops, Yonkers, NY, Jackie Levine, Central Square Florist, Boston, MA and Nicole Palazzo, City Line Florist, Trumbull, CT

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Financial Best Practices During the Crisis

March 31, 2020
Presenter: Paul Goodman, MBA, PFCI, Floral Finance Business Services

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Accessing Federal Aid

March 30, 2020
Presenter: Joe Bischoff, SAF Senior Lobbyist

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The Economic Impact of COVID-19

March 26, 2020
Presenter: Charlie Hall, Ph.D., professor and Ellison Chair in the Department of Horticultural Sciences at Texas A&M University

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Recovering and Rebuilding Wedding & Event Work

March 24, 2020
Presenters: Kate Delaney, AAF, SAF Director of Career Development, former general manager, Matlack Florist, West Chester, PA, Cheryl Denham, AAF, AzMF, Owner, Lux Florist/Arizona Family Florist, Phoenix, AZ, Cynthia Linzy, Manager, Lux Florist/Arizona Family Florist, Phoenix, AZ, and Zoë Gallina, AAF, Creative Director, Botanica International Design Studio, Tampa, FL

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Sourcing Fresh Product – The New Normal

March 23, 2020
Presenters: David Armellini, President, Armellini Industries, Christine Boldt, EVP of Association of Floral Importers of Florida (AFIF), and Dave Pruitt, Interim CEO of the California Cut Flower Commission and Certified American Grown

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HR Strategies for Navigating a Crisis

March 20, 2020
Presenter: Glenna Hecht

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Financial Planning

March 19, 2020
Presenters: Derrick Myers, CFP, CPA, PFCI, Crockett, Myers & Associates, and Paul Goodman, MBA, PFCI, Floral Finance Business Services

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Coronavirus and the Floral Industry: Planning, Prep and Best Practices

March 17, 2020
Presenters: Chris Drummond, AAF, PFCI, Penny’s by Plaza Flowers, and Michelle Castellano Keeler, AAF, Mellano & Company

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