COVID-19 Webinar Series
This webinar series by SAF addresses the challenges posed by the global pandemic.
Training Tips and Adaptable Designs for Mother’s Day
April 17, 2020
Presenter: Derek C. Woodruff AIFD, CFD, CF, PFCI, Floral Underground, Traverse City, Michigan
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Mother’s Day Planning
April 14, 2020
Presenter: Chris Drummond, AAF, PFCI, Penny’s by Plaza Flowers, SAF President
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Fresh Product Supply Update
April 9, 2020
Presenters: David Armellini, Armellini Logistics, Miami, Florida, Oscar Fernandez, Equiflor-Rio Roses, Miami, Florida, Rodi Groot, Sun Valley Floral Farms, Arcata, California, and Bill LaFever, PFCI, Bill Doran Company, Rockford, Illinois
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Social Media Strategies for Florists
April 8, 2020
Presenters: Carly Anechiarico, Blossom Flower Shops, Yonkers, NY, Jackie Levine, Central Square Florist, Boston, MA and Nicole Palazzo, City Line Florist, Trumbull, CT
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Financial Best Practices During the Crisis
March 31, 2020
Presenter: Paul Goodman, MBA, PFCI, Floral Finance Business Services
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The Economic Impact of COVID-19
March 26, 2020
Presenter: Charlie Hall, Ph.D., professor and Ellison Chair in the Department of Horticultural Sciences at Texas A&M University
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Recovering and Rebuilding Wedding & Event Work
March 24, 2020
Presenters: Kate Delaney, AAF, SAF Director of Career Development, former general manager, Matlack Florist, West Chester, PA, Cheryl Denham, AAF, AzMF, Owner, Lux Florist/Arizona Family Florist, Phoenix, AZ, Cynthia Linzy, Manager, Lux Florist/Arizona Family Florist, Phoenix, AZ, and Zoë Gallina, AAF, Creative Director, Botanica International Design Studio, Tampa, FL
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Sourcing Fresh Product – The New Normal
March 23, 2020
Presenters: David Armellini, President, Armellini Industries, Christine Boldt, EVP of Association of Floral Importers of Florida (AFIF), and Dave Pruitt, Interim CEO of the California Cut Flower Commission and Certified American Grown
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Financial Planning
March 19, 2020
Presenters: Derrick Myers, CFP, CPA, PFCI, Crockett, Myers & Associates, and Paul Goodman, MBA, PFCI, Floral Finance Business Services
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Coronavirus and the Floral Industry: Planning, Prep and Best Practices
March 17, 2020
Presenters: Chris Drummond, AAF, PFCI, Penny’s by Plaza Flowers, and Michelle Castellano Keeler, AAF, Mellano & Company
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