COVID-19 Webinar Series: How I’m Doing It: Strategies for Reopening
Presenters: Jodi McShan, AAF, McShan Florist, Dallas, TX, Cameron Pappas, Norton’s Florist, Birmingham, AL, and Chris Palliser, Scotts Flowers, New York, NY
Presented on Friday, April 24, 2020
One of the biggest challenges facing retail florists during this crisis: uncertainty. In the coming weeks — just ahead of Mother’s Day — more retail florists will likely be in a position to offer more services, or even reopen operations. But in an unprecedented time, what does that kind of transition even look like? How do you ramp up strategically while prioritizing the safety of your employees and community and also protecting your business? Join SAF Next Generation Task Force Members Jodi McShan, AAF, of McShan Florist in Dallas, Texas, and Cameron Pappas of Norton’s Florist in Birmingham, Alabama, along with Chris Palliser of Scotts Flowers in New York City, for a discussion centered on their individual experiences and the factors florists should consider as they expand services, including ideas on how to make those transitions smoother for your team, your customers and yourself.