COVID-19 Webinar Series: How I’m Doing It: Low-Tech Ways to Stay in Front of Customers and Drive Sales
Presenters: Michael Pugh, AAF, Pugh’s FlowerS, Memphis, TN, W. Kurt Schroeder AAF, AIFD, CFD, PFCI, Tiger Lily Flowers, Sarasota, FL, and Monty Pereira, Watanabe Floral, Honolulu, HI
Presented on Friday, May 1, 2020
The current crisis has created a new challenge for the floral industry ahead of Mother’s Day: the need to let customers know that yes, you’re open! Join three veteran industry members — SAF Board Director Michael Pugh, AAF, of Pugh’s Flowers in Memphis, Tennessee, former SAF volunteer leader W. Kurt Schroeder AAF, AIFD, CFD, PFCI, of Tiger Lily Flowers in Sarasota, Florida, and Monty Pereira of Watanabe Floral in Honolulu — for an SAF webinar focused on tried-and-true, easy-to-implement marketing strategies that have never been more important, including reminder calls, signage, direct mail, emails and more.