Recordings of Summit keynote presentations and panel discussions

Monday, July 27

Consumer Behavior in a COVID and Post-COVID World

Keynote PDF

Panel Debrief – Strategies in Adapting Operations

Tuesday, July 28

How Will COVID Impact Consumer Flower Buying?

Keynote PDF

Panel Debrief – Responding to the New Realities of Consumer Flower Buying

Wednesday, July 29

Online Strategies: Leverage Your Web Toolbox

BloomNet | Maximize Social Media to Increase Engagement, Reach and Website Clicks


Flower Shop Network | Digital Techniques & Storytelling

Scavenger Hunt PDF

Ball Cut Flowers | The Blind Flower Design Challenge


Teleflora | Tactics for Leveraging High Traffic


Got Flowers | Stop Neglecting Your Online Presence!


Lovingly | Streamlining the Online Buying Experience


Thursday, July 30

Leveraging the “Localvore” Movement

Panel Debrief – Building Community Connections for your Business

Friday, July 31

Leadership in Times of Crisis

Panel Debrief – Leading Your Business through Change

2019 © Society of American Florists

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