American Academy of Floriculture

Established in 1965, the American Academy of Floriculture (AAF) recognizes industry members who meet the Academy’s high standards of service to their industry and community. Nomination and acceptance into the Academy is open to qualified persons in all segments of the industry. Current Academy members include retailers, wholesalers, growers, educators, scientists, designers and business persons in allied services. Click here for more information, or to download an application.

To access the AAF Directory, please click here.  Once you login, click on the Membership Type dropdown menu, and choose “AAF Certification”.  Please note that your login for the Member Directory is same as your login for the SAF website.


Professional Floral Communicators – International

Professional Floral Communicators – International (PFCI) is the service mark of the floral industry’s finest floral educators. PFCI members have proven, through their education and experience, their ability to speak authoritatively about industry topics such as principles and elements of floral design, care and handling of flowers and plants, and effective business management techniques. Dedicated to the improvement of professional communication for the floral industry, PFCI is the industry’s No. 1 source of professional floral speakers. Click here for an application or contact Jenny Scala.

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