- Wednesday, Sept. 18: 7 a.m. – 8 p.m.
- Thursday, Sept. 19: 7 a.m. – 5 p.m.
- Friday, Sept. 20: 7 a.m. – 2 p.m.
- Saturday, Sept. 21: 7 a.m. – 2 p.m.
Wednesday, Sept. 18
5 – 5:45 p.m.
- Wear your name badge to all events.
- Average September temperatures on Amelia Island are 85/high or 72/low.
- Wednesday’s President’s Welcome Reception and Friday’s Networking Reception are outside so dress comfortably for the weather.
- “Resort casual” is the fashion for convention: casual shirts, slacks, shorts or dresses.
- Bring a light jacket or sweater for cool air conditioned ballrooms and meeting rooms.
- “Business Attire” is what to wear to Thursday’s AFE Fundraising Dinner and Saturday’s Stars of the Industry Awards Dinner: collared shirts, ties and jackets, pantsuits or dresses.
What else should I bring to convention? Business cards. You will need them for all the networking you will do.
Do I really have to show up for the breakfasts at 7 a.m.? Yes! Our breakfast buffet line opens at 7 a.m. The program promptly begins at 7:30 a.m. The breakfast buffet closes around 8 a.m. You don’t have to show up at 7 a.m., but if you arrive after 7:30 (but before 8 a.m.) you will be able to get breakfast but will miss some of the program. (Don’t worry, an SAF staff member will help you find a seat).
What meals are covered with a full convention registration?
- Wednesday, Sept. 18: Light dinner at the President’s Welcome Party
- Thursday, Sept. 19: Kick-Off Breakfast, Refreshment Breaks, and late afternoon treats at the Supplier Expo
- Friday, Sept. 20: Innovation Breakfast, Refreshment Breaks, Networking Reception
- Saturday, Sept. 21: Keynote Breakfast, Refreshment Breaks, and the Awards Reception and Dinner
- At the Kick-Off Breakfast, SAF CEO Kate Penn unveils SAF’s new strategic plan in the “State of the Industry — and SAF.”
- Derek C. Woodruff, AIFD, CFD, CF, PFCI, and Helen Miller, AIFD, PFCI, present the “2020 Floral Trends Forecast Preview,” the industry’s leading forecast of flower trends and floral styles for events and weddings.
- Floral industry economic analyst Charlie Hall, Ph.D., points out factors driving consumer purchases and recommends ways floral businesses can prepare for the next recession in “Forecasting Amidst Expansion, Trade Wars and a Looming Downturn.” He’ll also reveal “What Consumers REALLY Want,” which details the findings of a new study tracking shoppers’ eye view of floral arrangements.
- Dustin Garis, a leading retail expert, dives into what’s in store for e-commerce and the steps you need to take to stay ahead of consumer expectations during “The Experience Revolution” at the new Innovation Breakfast.
- During “How I Did It,” SAF’s version of TED Talks, Rakini Chinery, AAF, AzMF, Marta Maria Garcia and Danny Sanchez, share their very own personal and inspiring stories.
- Plus, check out the five experience zones in between educational sessions with members giving mini-demos on photo editing, video editing, time management, packaging and care and handling of tropicals.
- The last education session — the Next Level Idea Exchange — is your chance to swap strategies with your peers. Several speakers will be on hand to offer additional insight and guided practice.
And please share your convention photos and experiences using #safconv. Post pictures in the Social Lounge on the convention app, too!
Will SAF provide copies of the speaker handouts? Yes. Handouts are available for most of the sessions; if they are not, then the slide presentation (as well as any handout, for those who didn’t attend that session) will be accessible on the convention app and at safnow.org/amelia2019handouts.
Can my partner, child, or family member accompany me at convention? Absolutely! Convention programs and events require a badge for entry. Tickets for the convention breakfasts and evening events are available at the SAF Registration Desk. Evening events are the most popular times to bring guests — Wednesday’s President’s Reception, Thursday’s AFE Fundraising Dinner, Friday’s Networking Reception, and Saturday’s Awards Dinner and Afterglow Party. The Outstanding Varieties Exhibit and the Sylvia Cup Design Competition are both popular and open to the public for free.
What is the AFE Dinner?* The American Floral Endowment’s Annual Fundraising Reception & Dinneris on Thursday evening. AFE is the floral industry’s charitable organization that funds programs dedicated to advancing the industry. Since 1961, AFE has funded more than $16 million for floriculture research and more than $1.5 million in scholarships and internships to attract and retain the next generation workforce. There is no SAF convention event planned for Thursday evening, so join your fellow industry members to cupport and celebrate AFE research and educational efforts. Separate registration is required to attend. Stop by the SAF Registration Desk to purchase tickets.
What if I have a question or need help? Who can I ask? Absolutely anyone on the SAF staff (in the blue shirts) — we are ready to resolve any issue that comes up.
* Additional fee applies.