Have you vowed to work on your visual merchandising this summer? Here are a few best practices, courtesy of display expert Becky Tyre, author of the blog, Retail Details.
- Color: The purpose of color is attracting attention to particular areas and/or products. “Bright colors tend to stand out and draw customers near,” Tyre said, “but monochromatic displays can achieve the same result by creating visual interest.”
- Themes: Grouping products with a common color, motif, scent or purpose (think: bath products, kitchen tools, bar ware, travel items) is easy on the eyes and leads to leisurely browsing. “Cross-merchandise with products from various categories to encourage add-on sales.”
- Signage: “Words” are a big trend in visual merchandising. “Take advantage of it by using letters or signs to indicate categories, departments or seasons,” Tyre said. You can also use signage to provide social media cues, such as placing an Instagram icon and suggested hashtag next to your favorite displays.
- Furniture: Hutches and wardrobes find new purpose as “displays that clearly identify a product genre,” Tyre said. Consider filling them with small gifts, such as stationary, lotions, jewelry or terrariums.
- Table Settings: Keep in mind that people tend to walk all the way around tables, “so attention should be paid to merchandising from all angles,” Tyre said.
- Dress Forms: Got mannequins? Doll them up with a too-cool-to-resist accessory, like a succulent necklace. “Dress forms are ideal for cross-merchandising,” Tyre said.