COVID-19 Updates for the Floral Industry

Stay updated on the latest industry news related to the coronavirus disease (COVID-19).


Industry News

Visit our Industry News page for timely updates



Make sure you are receiving SAF’s newsletter, SAF NOW, every Wednesday. Not getting the newsletter? Email Sheila Santiago.

New Signs for Face Mask Requirement

Click on the image to download the sign.

SAF Mask sign 1
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Communicating with Customers

Communication with customers is key right now. Some advice follows:

Mother’s Day Resources

Marketing, operations, customer service tips and more to plan for a successful Mother’s Day amidst COVID-19.

Ongoing Education

Put unexpected staff downtime to use with SAF training and webinars, including:

  • Tim’s Calling…Live (customer service)
  • Book More Weddings On the Spot (weddings)
  • How I Did It: Cultivating the Next Generation (family business dynamics)
  • Small Web Fixes, Big Results (Part I and II)
  • HR Boot Camp (Part II, II and III)
  • The Social Selling Mindset


As we get questions from the industry, we will post them, along with answers recommended by industry peers and other experts.

Industry Response

Find out more about how these groups and SAF partners are responding to the COVID-19 crisis.

State/Regional Groups (coming soon)

National floral networks

National Floral Networks

As of March 25, 2020, SAF has received the following updates:

  • BloomNation. In a letter to member florists, BloomNation shared that it has “initiated marketing campaigns to encourage people to shop locally,” added website announcements to florists’ site indicating they are still taking orders, where appropriate, and distributed best practices and tools via email. “In the medium to longer term, we are currently strategizing on ways to help [florists] continue doing business,” according to the letter. “What made BloomNation such a refreshing movement was that we solely focused on building features and services to grow your business, so we are going to double down on that mission and hopefully have some effective ways for you to continue to thrive.”
  • BloomNet.The company recently introduced its Florist Support Program, a special initiative intended to deliver “broad relief measures to florists.” The program includes April 2020 membership fees waived; an early pay program for March 2020 — and early pay fees waived in April 2020; and 20 percent discounts on orders placed at between March 30 and April 30, 2020. The company is also waiving fees or offering complimentary services on a suite of online services and education through Floriology and it has introduced new assets to help member florists market flowers during the crisis.
  • Flower Shop Network. FSN has created COVID-19 resources and an update page for member florists, including a library of social graphics promoting no-contact delivery and curbside delivery. All FSN websites now have a COVID-19 page explaining shop policies, services and accommodations. FSN has also introduced website products, banners and email layouts and the company started the #FloristStrong campaign on social media.
  • FTD. The company on Monday shared details of its FTD Florist Assistance Program which includes expedited payment on March orders and credited FTD membership fees for the month of April. The company also is crediting the transmission fee on all orders successfully delivered in the month of April and deferring payment on all Spring/Mother’s Day codified containers until May and offering  free consultations with FTD representatives and a host of free or reduced-price “business-building” resources, including the company’s email marketing program. “The florist community has always been resilient and has rallied together in times of crisis before, so history is on our side,” wrote Tom Moeller, executive vice president, florist division. “I am confident our industry will unite once again and adapt to manage through these unprecedented times.”
  • Teleflora recently announced its Economic Support Programa $5 million initiative for florists in the U.S. and Canada. In addition, every Teleflora florist will receive a $200 credit on their March billing statement and, effective for 30 days, Teleflora will waive the 7 percent order commission and florists will receive 80 percent filling commission on every order from “Teleflora is confident in the future and committed to supporting its florist partners during these unprecedented times,” according to a company statement. “Even during this uncertain time, Teleflora continues to invest in POS, eFlorist, and additional order driving services for its many florists and are diligently preparing for Mother’s Day.”

Industry Events and COVID-19

SAF is collecting updates on the status of industry events affected by COVID-19. Check back for updates. Email Sheila Santiago to share additional event information.

  • California Spring Trials, canceled
  • Green Tech Americas, postponed to August 24 – 25 2020
  • SAF Profit Blast San Antonio, postponed until Fall 2020
  • NIA Spring Design Show, canceled
  • World Flower Expo, rescheduled for March 2021

Questions about the safety of floral industry products.

According to the Centers for Disease Control and Prevention, “there is likely very low risk of spread from products or packaging that are shipped over a period of days or weeks at ambient temperatures. Coronaviruses are generally thought to be spread most often by respiratory droplets. Currently there is no evidence to support transmission of COVID-19 associated with imported goods and there have not been any cases of COVID-19 in the United States associated with imported goods. Information will be provided on the Coronavirus Disease 2019 (COVID-19) website as it becomes available.”

Find out more.

2019 © Society of American Florists

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