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How do you greet your customers? “How may I help you?” is friendly, but direct — a good choice for people who order over the phone and appreciate expediency. But it’s not n... Read more
Sometimes, good things just fall in your lap. Such is the case with an article circling the Internet titled, “23 Perfectly Valid Reasons to Buy Yourself Flowers.” ... Read more
SAF members have elected nine members to positions on its Retailers, Wholesalers and Growers Councils. New council members begin their terms at the close of SAF Amelia Island 2015, SAF... Read more
Bridal shows are great opportunities to snag new clients, but they can be overwhelming, especially if you work in a city known for destination weddings, such as Charleston, South Carolina. ... Read more
Without any major floral holidays demanding your attention, summer’s a fine time to target areas for potential growth, such as corporate work. This summer, make it your mission to cour... Read more
The American Floral Endowment (AFE) has established the Young Professionals Council (YPC), which consists of a vibrant group of 21- to 35-year-old students and professionals in the floral in... Read more
The Internet has leveled the playing field for small businesses, but getting in the game requires navigating around an 800-pound gorilla named Google. The good news: it’s a nice gorilla. Get... Read more
There are dozens of words to describe flowers, but masculine is not one of them. Thus marketing holidays such as Father’s Day can be a challenge for florists. York Flowers in Washingto... Read more
Lexington, S.C., florist Jennifer Pryor has asked local brides and grooms (past, present and future), their friends and family, and local wedding professionals to save the date for her... Read more
As a small business owner and the mother of four, Sarah Morrison has sufficient excuses to grab every minute of sleep that she possibly can. Nonetheless, every Wednesday, at 7:15 a.m., you c... Read more