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The American Floral Endowment (AFE) is pleased to announce a $100,000 contribution from Egon and Laina Molbak to support AFE’s floriculture programs. “I am thrilled to continue s... Read more
Last month, more American adults bought floral gifts for Valentine’s Day and they also spent more on average per transaction. Twenty-nine percent of American adults bought flowers or plants... Read more
For a fourth-generation flower shop in Washington, D.C., Black History Month and Valentine’s Day helped create a picture-perfect PR opportunity. A week before Valentine’s Day, “Great... Read more
The Society of American Florists 37th Annual Congressional Action Days, March 13-14, in Washington, D.C., isn’t all work and no play. After a morning of Issues and Advocacy Training and a wo... Read more
Intense rain in central and northern California is complicating logistics for some flower growers, but it’s the cloudy conditions that are affecting production, say some area growers. In Enc... Read more
What does it take for a florist to land front and center in a national style magazine article about Valentine’s Day flowers and the “hot guys” who buy them? Or to have your shop at the cente... Read more
Are you an active volunteer in your community? Have you volunteered on a committee or on the board of directors of a local, state or regional allied floral society? Have you attended an educ... Read more
Package deals that turn out to be less of a value than a consumer expected, prices that are hard to find or verify, centralized ownership that can seem pretty far from a local community and... Read more
The floral industry scored a major win last week in its efforts to combat negative floral advertisements and references around the holidays. For more than 20 years, florists have been frustr... Read more
Beyoncé’s extravagant performance may have stolen the show at Sunday night’s Grammy Awards, but it was her social media-friendly pregnancy announcement a week earlier that could have lasting... Read more