A week after Hurricane Michael hit Florida’s panhandle as a Category 4 storm, rescue efforts remain underway in some of the hardest hit areas, and...
Trio of High School Students Snags ‘Floral Chopped’ Honors
A trio of focused, talented young women from Vancouver, Washington, snagged first place honors during a high-spirited student design competition...
Article Explores Floral Industry’s Courting of Millennials
Katy Kellener, a 31-year-old freelance writer, recently explored millennials’ relationship with flowers and the floral industry’s efforts to woo her...
Survivors Take the Stage at State Association Runway Show
A state florist association’s decision to honor survivors of sexual assault during a runway show at its convention drew wild applause from a...
Indiana Florist Lobbies For New State Alcohol Permit
The Indiana legislature is considering a new permit that would allow local retailers to sell and ship alcohol — thanks, in large part, to the...
49 States Prepare to ‘Petal It Forward’ on Oct. 24
As of Columbus Day, floral industry members had notified the Society of American Florists of their plans to randomly surprise people on Oct. 24 with...
FTD Supports Military Service Members And Their Families With Flowers And Donation To USO
As part of its continued support for military service members, their families and veterans, premier floral and gifting company FTD® (Nasdaq: FTD)...
48 States Prepare to ‘Petal It Forward’ on Oct. 24
As of early October, florists in 48 states and Washington, D.C., had notified the Society of American Florists of their local Petal It Forward plans...
In North Carolina, Florists Deal with Florence Aftermath
Six years ago, Patricia Limber, AIFD, and her husband were considering where to retire. Tired of paying high flood insurance premiums on their...
Industry Members Share Takeaways from SAF Palm Springs 2018
As Jenny Behlings, AAF, AIFD, PFCI, SDCF, listened to the Kick-Off address at SAF Palm Springs 2018, one phrase piqued her interest: “workplace...
Accounting Pro to Share Best Practices at SAF’s 1-Day Profit Blast
Does your shop need financial help? Don't ignore problems or shake them off because you're more "creative" than "math-minded," warns Derrick Myers,...
Industry Pro to Share Sales Tip Ahead of Christmas in Portland
The calendar may read September but according to one floral industry expert, it’s high time for florists to be thinking Christmas. And that means...
Former SAF President Wins Teleflora’s Tom Butler Award
Standing ovations and tears of joy were the order of the evening earlier this month when Teleflora awarded its fourth annual Tom Butler “Floral...
UGA Professor Paul Thomas, Ph.D., Receives Alex Laurie Award
A renowned researcher, prolific speaker and mentor to college students is the recipient of the Society of American Florists’ 2018 Alex Laurie Award....
Industry Members Meet, Greet and Connect for Petal It Forward
When Pat and Allen Houck struck up a conversation earlier this month with Jennifer Sparks, the Society of American Florists’ vice president of...