Get the latest industry news and information. Check back often for new articles and press releases.
Has your company been in business since 1919? Are you active in your community and the floral industry? Do you know someone who has made a noteworthy contribution to the floral industry? The... Read more
Clocks will be reset this weekend and the official start of spring is just two weeks away. You know what that means: It’s time to get your spring holiday promotions underway! The Society of... Read more
The Society of American Florists (SAF) has lined up several experts to educate industry members about the four issues they will discuss with lawmakers and their staff on Capitol Hill during... Read more
Chris and Jonny Palliser, second-generation managers of Scotts Flowers in New York City, will soon head north to Cambridge, Massachusetts, for the latest round of the Society of American Flo... Read more
San Francisco’s Union Square was transformed into a floral wonderland Saturday, March 2, for American Tulip Day, a promotional event organized by iBulb, a Dutch marketing company. It was the... Read more
Bart Hassam, an esteemed designer from Brisbane, Australia, was named the 2019 FTD World Cup Champion on Sunday, March 3, at the conclusion of one of the world’s most prestigious floral desi... Read more
With a weekday holiday and a strong economy, many retail florists had a good Valentine’s Day 2019. Fifty-nine percent of retail florists responding to a Society of American Florists’ post-ho... Read more
The Society of American Florists has upgraded safnow.org to provide members with an enhanced online experience — and now it’s important for members to reset their passwords and update their... Read more
Meghan Markle’s recent baby shower festivities revealed her affection for flowers and philanthropy. On “CBS This Morning,” co-host Gayle King, one of the Markle’s close friends, kept mostly... Read more
According to a Wedding Wire survey, 40 percent of proposals occur between Thanksgiving and Valentine’s Day — meaning there are scores of giddy couples diving into the planning process right... Read more