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The Easter Bunny delivered great sales for the floral industry this year, with many retailers reporting increases above both 2020 and 2019 sales marks. A recent poll by the Society of Americ... Read more
In a remote COVID working environment, the role of administrative professionals has been elevated — and florists can use Administrative Professionals’ Week to help them get the recogni... Read more
Research shows that a gift of appreciation will naturally lift an employee’s mood, create a lasting memory, and boost productivity. Plus, giving flowers is a great way to build a strong, las... Read more
Looking ahead to Mother’s Day, the biggest worry for many florists is, “How can I be sure I will be able to get the fresh flowers and plants I need, at a price that I can work with?” Answers... Read more
There has been a lot of fallout from the global COVID-19 pandemic that has rippled through just about every industry. For the floriculture industry, that’s proven both positive — increased c... Read more
One of the biggest floral holidays is fast approaching and a little prep work now can make a huge difference in your stress level and profit margin. Here are few first steps to position your... Read more
Recruiting and retaining employees has never been more difficult. And for two generations, there’s been a decline in floral design interest among our youth, creating a dire situation for th... Read more
Increase funding for floriculture research. Ensure cost savings on imports. Maintain the minimum wage. Preserve agriculture’s workforce. Join your floral industry peers to send these message... Read more
Mother’s Day isn’t until May 9, but it’s never too early to start promoting the holiday on your social media channels. Did you know that social posts including people consistently receive hi... Read more
The COVID-19 pandemic has put a damper on holiday plans for the past year, but as more people are receiving vaccinations, stimulus funds are hitting bank accounts, and weather improves, cons... Read more
Thank you for reading “Tim’s Calling” in Floral Management! Before you access the audio file for this month’s call, please tell us a little about yourself: