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As your team moves into the final crunch of Valentine’s Day this year, remember that messaging is everything. Remind your team that, especially during this last stretch, language tweaks can... Read more
Got plants? You’d better. As retail florists around the country will tell you, Americans are crazy for houseplants. “Plant love is here to stay — people are obsessed,” Nicole Palazzo, execut... Read more
Fixing food supply disruptions due to COVID and addressing climate change are at the top of the Senate Agriculture Committee’s 2021 agenda. How does the floral industry fit in? In a word: gr... Read more
When textile company Boll and Branch used “What’s better than flowers and chocolates?” as a marketing email subject line, the Society of American Florists reached out— and received an apolog... Read more
Marie N. Ackerman, AAF, AIFD, PFCI, beloved floral designer, educator and industry icon, died January 28 in the Lehigh Valley Hospital-Cedar Crest in Allentown, Pennsylvania, surrounded by h... Read more
Having spent six years as a sales trainer with FloralStrategies, Samuel Bowles knows plenty of tactics to guide customers who order by phone to pricier, more profitable arrangements. But whe... Read more
The Society of American Florists recognizes the industry’s best and brightest with a range of awards and professional designations acknowledging hard work and dedication to the floral indust... Read more
With a new president in the White House and shifting power dynamics on Capitol Hill, will long-standing floral industry issues including immigration reform finally gain traction in Washingto... Read more
Fourteen years ago, Botanica International in Tampa, Florida shifted from a traditional flower shop to an events-only business — a move that has typically allowed the team to ignore the Vale... Read more
Last week’s presidential inauguration may have lacked some of the pageantry and parties of a non-pandemic year, but flowers still played a meaningful role, particularly when it came to fashi... Read more