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Labor, rising costs, intense competition and the need to understand and adopt new technologies are among the most significant challenges facing floral professionals today — and industry memb... Read more
Teleflora paid tribute to the late Michael Kraft of Nanz & Kraft Florists in Louisville, Kentucky, last week with its 2019 Tom Butler Floral Retailer of the Year honor. The award, which... Read more
Ellen and Jim Ellison of Ellison’s Greenhouses in Brenham, Texas, are the 2019 inductees into SAF’s Floriculture Hall of Fame. The recognition, the floral industry’s highest honor, pays trib... Read more
Cotinus, a decorative foliage (also known as “Smokebush”) from The Sun Valley Group in Arcata, California, took top honors last week, winning Best in Show in the Outstanding Varieties Compet... Read more
Salvatore “Sam” Viviano, AAF, a lifelong florist famous for his insightful business ideas, no-nonsense attitude and eagerness to help his peers, died Monday, Sept. 2. He was 85. After workin... Read more
Make it easy for the recipients of your Petal It Forward bouquets to share their experiences and promote your shop using cards or stickers printed with easy-to-follow instructions for taggin... Read more
What are the major challenges that floral professionals face today — and where are the big opportunities? What key factors in the economy are shaping consumer demand, and how can your busine... Read more
In a New York Times Style magazine profile, a British fashion designer with a growing following on social media credited her time assisting a florist with much of her style inspiration. “Flo... Read more
The Society of American Florists will soon have a new senior vice president on its team — a person with targeted experience in some of the key growth areas identified by the 135-year-old tra... Read more
While attending an event last week in Salinas, California, a member of the Society of American Florists’ board of directors got some valuable facetime with Rep. Sanford Bishop (D-Georgia), c... Read more