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While the Society of American Florists kept busy this year responding to negative holiday ads for Mother’s Day, the association also took time to say thanks to companies that lifted up flora... Read more
The Trump administration has announced that it will issue an additional 30,000 H-2B non-agricultural seasonal work visas in fiscal year 2019 which ends on September 30. The additional visas... Read more
A series of tweets issued by President Trump over the weekend added more uncertainty to trade talks between the United States and China. On May 5, the president threatened to increase the cu... Read more
Family and friends of Arlene Louise Sorensen, AAF, 87, gathered yesterday in Lincoln, Nebraska, to honor the life of a woman who devoted her life to those she loved — and to cultivating a st... Read more
One of the largest clothing retailers in the country has promised to remove a Mother’s Day TV commercial after hearing from the Society of American Florists. “We’re pulling down the ad as we... Read more
Mother’s Day 2019 has the potential to be a major retail event, according to predictions from national companies in the floral industry and the National Retail Federatio... Read more
A woman credited with helping to lay the foundation for an independent Wholesale Florist & Florist Supplier Association died last month after a two-year battle with pulmonary fibrosis. S... Read more
Three weeks after teams of ambassadors representing the Society of American Florists stormed the west coast in a vintage VW Bus (“The Flower Power Mobile”), delighting unsuspecting passersby... Read more
With more than one billion users — many of them in the 18- to 34-year-old demographic — Instagram is a primo place to promote Mother’s Day if you can do so in a way that’s “real, interesting... Read more
Looking for some meaningful content for your social media platforms this week? The New York Times recently published a moving op-ed on the powerful, restorative effect gardening can have on... Read more