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A floral distributor that put its employees front and center in company marketing. A television show about cut flowers. A retailer that created a brand just for weddings. Those are... Read more
After losing some employees to retirement and replacing them with young talent, Dave Legge, president of Denver Wholesale Florists, saw the Society of American Florists’ Next Gen L... Read more
Sure, South Florals’ products are dreamy — high-end blossoms expertly arranged by talented designers. But what really drives repeat business for the South Florida chain of luxury s... Read more
International Women’s Day is March 8 and this year the theme is #EmbraceEquity, focusing on raising awareness about discrimination and taking action to push for gender equity. The... Read more
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. Which issues are most likely to impact you and you... Read more
American consumers under pressure from inflation still sought out flowers and plants for Valentine’s Day gifts — and in a big way. The number of Americans buying flowers for Valent... Read more
The media loves to find new angles for its annual coverage of Valentine’s Day, and this year many news outlets honed in on the rising cost of flowers and sustainability issues. The... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing i... Read more
Jenny Behlings, AAF, AIFD, PFCI first began thinking about a successor for her Custer, South Dakota business when she started it 35 years ago. First, she thought her sons might tak... Read more
