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Valentine’s Day 2021 falls on a Sunday, during a holiday week and in the midst of a global pandemic. Feeling overwhelmed? Kick off a strong, successful Valentine’s Day with the Society of Am... Read more
Remember when “greige” was all the rage? Months into the global pandemic, American consumers seem to be saying good-bye to greige, gray, beige and other once in-demand shades in favor of war... Read more
A recent decision to add roses to a federal trade program that removes tariffs on certain imported goods will result in tens of millions in savings for businesses along the floral industry s... Read more
Thanks to the COVID-19 crisis, Thanksgiving gatherings will likely look a lot different – and a lot smaller – this year. Thanksgiving, in a typical year, is a time when many families travel... Read more
If the past eight months have taught floral professionals anything, it’s that this is a resilient, innovative industry. But how to prepare for a Valentine’s Day on the Sunday of a long weeke... Read more
With the December holidays nearly upon us, and Valentine’s Day shortly after, having a robust and competitive online presence is more important than ever. In the current issue of Floral Mana... Read more
For Steelcut Flower Co., dressing a public space with a flower flash (aka flower bomb) is all about sharing beauty with the city – and who couldn’t use that kind of gorgeous foral inspo duri... Read more
Whatever you do this holiday season, make sure that, whether online, over the phone and in person, you push what you want to sell, say florists who are gearing up for a busy Christmas season... Read more
Last week hundreds of floral professionals in 44 states and three countries spread the power of flowers during the Society of American Florists’ Petal It Forward. If you were among those flo... Read more
Roughly two-thirds of retail florists responding to a Society of American Florists’ survey on December holiday expectations say they expect sales to rise during the Christmas season. Ten per... Read more