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When visiting safnow.org, you might notice three new faces popping up to help via LiveChat. In January, SAF welcomed three new staff members — Membership Specialist Kimberly Hay, Member Serv... Read more
Even as the partial government shutdown continues, floral industry members are preparing to make their case to lawmakers this spring. “Make YOUR Business the Hill’s Business” is the floral i... Read more
For dozens of floral industry members, last weekend brought an opportunity to make good on New Year’s resolutions to be more profitable, learn new skills and connect more with their peers fr... Read more
Following President Trump’s televised address on border security on Tuesday night, the partial shutdown of the federal government continued today, moving the standoff in Washington into its... Read more
If tradition continues, droves of women around the country now sport a sparkly new accessory on their left hands, thanks to all those holiday and New Year proposals. Unlike the brides who ca... Read more
Have you resolved to run an efficient, resourceful and more profitable business in 2019? If you’re determined to make your resolutions a reality, head to the Society of American Florists’1-D... Read more
World-renowned rosarian David Charles Henry Austin, whose eponymous line of garden roses earned legions of admirers among floral industry professionals, gardening enthusiasts and brides alik... Read more
Back in August, the Society of American Florists began an eight-month existential journey to determine the association’s purpose, responsibility to the floral industry and unique selling poi... Read more
A student-designed float — decked with 17,000-plus flowers, most of them grown in California — earned the Extraordinaire Award for “most extraordinary float” during this year’s 130th annual... Read more
Melvin H. Schwanke, AAF, former president of the Society of American Florists, member of the association’s exclusive Floriculture Hall of Fame and enthusiastic flower evangelist, died Monday... Read more
