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Last week, the team at Mayesh Houston was looking for a way to express their sadness, anger and heartache over the death of George Floyd. So, they put out a call on Instagram asking for flor... Read more
“Hope you are well!” “Hang in there.” “May the force be with you.” If you’re struggling with how to begin and end emails lately, you aren’t alone. The global pandemic has made once standard... Read more
Many hands make light work, but that’s not an option right now. New York florist Wendy Rockcastle recently discussed how she’s making do with fewer helpers — and how she’s gradually increasi... Read more
During the pandemic, your employees’ and customers’ health has become your top priority. During a recent Society of American Florists webinar, Christopher Norwood, AAF, AIFD, PFCI, shared sa... Read more
For those who could be open for business, Mother’s Day 2020 came on strong — despite unprecedented challenges and a host of unknowns. What does the holiday have to teach floral industry memb... Read more
The floral industry received a major plug Friday, May 29, when Cambridge, Massachusetts florist Jackie Levine appeared on CNBC to discuss her shop’s return to business following a six-week h... Read more
Like many florists, Heather Waits, AAF, has seen her wedding and event business plummet during the pandemic. To recover some of that lost revenue, she has embraced a new idea: virtual design... Read more
Should you be taking your staff’s temperature daily? What does a socially distant design room look like? How do florists — trained to be welcoming and to encourage customers to linger — adap... Read more
As retail businesses continue to reopen around the country, make sure your operation is ready to hit the ground running or continues to build on your Mother’s Day sales momentum. Through the... Read more
Retail florists are learning a new choreography of retail — getting up to speed as restrictions lift and supply chains shift. SAF Now editors and writers tapped government resources and flor... Read more
