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Prom’s not the only dance that can give florists a sales boost. Don’t forget about recital season! Parents love watching their little ones pirouette, plié and prance about the stag... Read more
Over the holiday weekend, floral industry companies came together with the Memorial Day Flowers Foundation to honor service members at more than 200 cemeteries and ceremonies acros... Read more
Nearly 80 percent of Americans (more than 186 million of them!) own a smartphone, according to ComScore. “Figuring out the best way to reach those customers (and understanding how... Read more
The American Floral Endowment (AFE) has approved more than $310,000 in scientific research project funding for 2015-2016 to support six continuing projects and five new projects.... Read more
Around the country this year, lots of happy moms were delighting in floral gifts — and lots of equally happy, if totally exhausted, retail florists are now delighting in positive s... Read more
The headline sounds harsh, but that’s still the gist of many “secret shopper” conversations sales expert Tim Huckabee with FloralStrategies, LLC, has with florist shops around the... Read more
Here’s a simple strategy to keep your cool when dealing with an angry, flustered customer: Picture him or her as a small child, “happy and running on a playground,” says Jenny Demp... Read more
Nothing rivals the value of word of mouth marketing. First, it’s free; secondly, according to results of a Nielsen survey, 84 percent of consumers completely trust the recommendati... Read more
An upcoming deadline involving new credit card technology and how credit card payments are processed is important for retail florists to know about — but not cause for panic (or co... Read more
There’s an easy way to connect with customers you may be overlooking: the email receipt. Nearly 50 percent of people make another purchase when spurred by a discount in an email re... Read more
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