The fall season is in full swing with holidays such as Halloween (Oct. 31), Veterans Day (Nov. 11), Thanksgiving (Nov. 24) and Hanukkah (beginning...
Make Floral Workshops Work For You
Want to introduce your business and services to new customers, elevate your brand in the community — and bring in extra foot traffic at the same...
Florists Forecast Strong Holiday Sales Amid Supply and Staffing Woes
Most florists are expecting holiday revenues to be up compared to last year but they worry that staffing and supply issues will limit sales,...
Decorating the White House Was an “Incredible Experience”
Many people wouldn’t consider working several 10-hour days in a row doing physical labor — while only being paid in refreshments and appreciation —...
Washington D.C. Florist Showcases Small Business Saturday
Mondays are hectic days for deliveries at Lee’s Flower and Card Shop. The Monday before Thanksgiving is especially busy, and co-owner Stacie Lee...
5 Ways to Resonate with Gen X
A recently published study by researchers at the University of Georgia and released by The Floral Marketing Fund emphasized that retail florists...
Holiday Success: Forecasting Holiday Sales
Forecasting sales is an important part of preparing for holiday business. An accurate projection can inform decisions about how much product to buy...
Encourage Fall Holiday Sales with SAF’s Social Media Graphics
The fall season is in full swing with holidays such as Veterans Day (Nov. 11), Thanksgiving (Nov. 25) and Hanukkah (beginning on Nov. 28) coming up...
Florists Predict Strong Holiday Sales Despite Supply Concerns
Florists and wholesalers are expecting strong holiday sales this year — and bracing for potential disruptions in the supply chain. Using Valentine’s...
Weddings, Fall Holidays Stressing Fresh Flower Supply
Looking for white roses? Good luck. An extraordinarily busy wedding season combined with poor weather at farms, logistical issues and labor...
Remind Customers to Connect with Flowers this Fall
The Society of American Florists has created new fall social media graphics and banners to celebrate the season of change and encourage your...
COVID Through My Eyes: Shutdown Spurs New Business Venture
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned...
Catch New Business with Carnivorous Plants
Right around Thanksgiving, a cheeky meme circulated on social media, announcing the arrival of “the 2020 poinsettias.” (The post featured Audrey II,...
How to ‘Sunday-Proof’ Your Holiday Planning
Florists are gearing up for a busy Valentine’s Day on Sunday, Feb. 14. Feel like you could use a quick check-in with a financial pro about how your...
Financial Pro: Track Jan Sales to Predict V-Day ‘COVID Effect’
First the bad news: When it comes to planning for a profitable Valentine’s Day, “there are no secrets,” said Paul Goodman, MBA, PFCI, a longtime...