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“Ditch the flowers and chocolate and give a truly unique gift this Valentine’s Day – a Sweet Farm Animal Sponsorship in your loved one’s name.” This is the introduction of a Valentine’s Day... Read more
Coming Soon: New Hub for Top-Tier Training, Peer Connection On March 1, SAF is launching Career Connection, where members can find the best training and development content created by the in... Read more
International Women’s Day is March 8 and this year the theme is #ChooseToChallenge, which focuses on challenging and calling out gender bias and inequality. Remind your customers to celebrat... Read more
SAF’s annual Congressional Action Days, April 13-14, is an all-virtual affair this year — but the advocacy will have real-world impact on floral research funding, access to fresh product, mi... Read more
As Valentine’s Day approaches, some media outlets and companies promote their message or product by maligning flowers. The Society of American Florists is stepping in to ask these businesses... Read more
Klazina Dobbe, of Holland America Flowers LLC, passed away peacefully on February 5. Wife of Benno Dobbe and mother of former SAF board member Ben Dobbe, Klazina was an inspirational force b... Read more
Marie Ackerman AAF, AIFD, PFCI (1960-2021) was a passionate leader within American Institute of Floral Designers and a committed floral educator. A former trustee of the AIFD Foundation, Ack... Read more
To err is human, and we know that some of your customers might forget to order their Valentine’s Day flowers on time. Be ready to help them get back in their partner’s good graces with desig... Read more
First things first: Lafayette Florist, Gift Shop & Garden Center knows plants. Founded more than 70 years ago, the family business has long been a trusted source for plant and gardening... Read more
With the exception of a certain holiday in February, Nancy White generally anticipates a sluggish start to the year. “January is typically our slowest month, and minus Valentine’s Day, Febru... Read more
Thank you for reading “Tim’s Calling” in Floral Management! Before you access the audio file for this month’s call, please tell us a little about yourself: