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Admit it. You’ve probably asked yourself this question: How long do wedding flowers really need to last? Two days? Three days, tops? While most retail florists would never publicly cop to th... Read more
The creative agency Humanaut is taking an edgy approach to a traditionally staid holiday this year. Through a collaboration with Felt — a company that creates e-cards that evoke handwritten... Read more
SAF Alerts AmEx to Negative References in Local APW Promo
When a major corporation knocks flowers in the run-up to an observance meant to recognize hard-working employees, could it be anything other than a mean-spirited dig? In the case of an Ameri... Read more
SAF Urges Companies to Reduce Negative Mother’s Day Advertising
Skip flowers on Mother’s Day? How about skipping the negative references instead? That was the message the Society of American Florists delivered recently to Hancock Gourmet Lobster Company... Read more
On April 25, a 90-ton shipment of Colombian flowers took off from Bogota’s El Dorado airport bound for stopovers in Tokyo and Seoul to begin to make deeper in-roads into the Japanese a... Read more
The Society of American Florists is working with a coalition of other trade associations to introduce a bill later this spring that would create a new White House Conference on Small Busines... Read more
The Society of American Florists recently joined with dozens of other groups to help ensure the government has the resources to better inform the public about the role of biotechnology in ag... Read more
A chain of seafood restaurants, a GPS navigation developer, a home security system maker and a popular group of jewelry stores. These are just some of the companies that have tried to sway s... Read more
Beyonce’s “Lemonade” isn’t the only video making waves and getting standing ovations from critics this week. A new Mother’s Day online ad from Teleflora is also generating rave reviews for i... Read more
On April 28, 2016, Gardens America, the exclusive distributor of the Jardines de los Andes brand in the US, will celebrate its 40th year of incorporation. This third generation family-owned... Read more