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Albert H. Felly, AAF, 90, died peacefully at his home in Green Valley, Wisconsin, on January 17, 2016. Felly, a member of the Society of American Florists’ Floriculture Hall of Fame, opened... Read more
Hearing more chatter about Women’s Day this year? Don’t be surprised. Hundreds of thousands of consumers now know more about Women’s Day, thanks to the Society of American Florists’ public r... Read more
Sunday of a three-day weekend: Good for brunch. Great for lounging in pajamas or binging on Netflix. Lousy for a floral holiday. That seems to be the feeling among many respondents to the So... Read more
Not seeing a lot of traction for Women’s Day in your area? Why not get proactive — and get a little help from your (female) friends? In Chicago, a group of female florists has come together... Read more
Inspirational. Practical. Exactly the information I needed. These are just some of the comments coming in days after SAF’s 1-Day Profit Blast in Austin. On Feb. 27, 110 floral industry membe... Read more
James Boodley, professor emeritus of floriculture and ornamental horticulture at Cornell University and a recipient of the Society of American Florists’ Alex Laurie Award for Research and Ed... Read more
Florists looking for high quality, affordable floral business education have two additional venues in which to find it in 2016. SAF is bringing its 1-Day Profit Blast to Cincinnati on Saturd... Read more
Feature stories that slammed Valentine’s Day flowers, followed by profiles of industrious florists making good on a busy, busy day, alongside detailed analyses of the floral industry — where... Read more
