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Kristen Brown, Rutland Beard Floral Group, Catonsville, Maryland; Joy Lai, Teleflora, Inc., Los Angeles; Michelle Bolchune, Lion Ribbon Co./Berwick Offray, Berwick, Pennsylvania; and... Read more
Social media is an enticing tool to court brides-to-be. (After all, it’s free!) But with 1.5 billion Facebook users, 316 million Twitter users, 300 million Instagram users, and thousa... Read more
In the duration of a phone call, there’s ample room for error, such as starting the conversation with price instead of the card message or placing a customer on hold without permission... Read more
If you want to take your arrangements to the next level (read: a higher price point), the same old containers and accessories simply won’t cut it. Lisa Weddel, AAF, AIFD, PFCI, of L. W... Read more
Reduced gas prices aren’t the only things making SAF members smile this summer. Between the Chrysler, Dodge, Jeep or Ram lineup and the FIAT 500L, SAF members, their employees and fami... Read more
For growers entering SAF’s 2015 Outstanding Varieties Competition, Sept. 9, the next few days will entail a whole lot of packing, prepping and preening their product. SAF’s much awaite... Read more
The Society of American Florists is tackling one of the potentially most lucrative — or disastrous — aspects of running a flower business, with insight from retailers who manage to fill ever... Read more
In honor of Tom Butler’s dedication and passion to the floral industry, Teleflora has established the “Tom Butler Floral Retailer of the Year” Award. This award was created to recognize a Te... Read more
What exactly is an independent contractor? The government’s new interpretation has several ramifications for floral business owners. The U.S. Department of Labor (DOL) has quickly foll... Read more
We’ve all been there. A customer calls requesting an arrangement she saw online, but you don’t have the exact flowers or containers pictured in your inventory. Be upbeat, not apo... Read more
