When the Society of American Florists polled retailers about their December holiday sales, it also asked what lessons they learned to apply to...
Florists Hopeful for Valentine’s Day After Mixed December Sales
December floral sales were mixed for retailers who responded to a Society of American Florist’s survey, but most are feeling optimistic about...
Power Through Summer with Creative Ways to Boost Sales
Looking for creative ideas to step up sales during the summer slowdown? A few florists who have turned slumps into successes shared their top tips...
Member Spotlight: David Register of FernTrust in Seville, Florida
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Florists Embrace the Pace of Summer
With its typically slow sales, the summer can be a stressful season— but many florists say it doesn’t have to be. If you plan for the slowdown, it...
Obituary: Frankie Shelton 1924-2023
Frankie Shelton, AAF, AIFD, PFCI, an internationally recognized designer, pioneering floral educator and 1989 recipient of the Society of American...
Proven Profit Boosters for the Holiday
Dreaming of a profitable Christmas but feeling uncertain about pulling it off? In the September/October issue of Floral Management, contributing...
Obituary: Kathleen “Katie” Kennicott 1936-2023
Kathleen “Katie” Kennicott, who became a beloved fixture in the floral industry over six decades as she worked alongside her husband, Harrison “Red”...
Holiday Prep: Don’t Overstuff the Staffing Schedule
Want to make a difference in your bottom line? Don’t assume brisk holiday business requires overtime. “Too many florists immediately turn to...
Holiday Prep: 5 Hacks to Pump Up Sales
Holiday spending is expected to hit record levels this year — up as much as 4% over last year, the National...
Pantone Names ‘Peach Fuzz’ 2024 Color of the Year
Pantone’s 2024 Color of the Year, Peach Fuzz (Pantone 13-1023), exudes comfort and peace — and perfectly matches a shade that floral designers and...
Think Like an Engineer to Get Better AI Results
Editor’s note: This article by artificial intelligence expert Nicole Donnelly is the fourth in a series appearing in SAF News Now about how to use...
Ad Celebrates Lifelong Journey of Motherhood
“It goes so quickly.” That adage about childhood unfolds in poignant clips of moms and their kids’ milestone moments in Teleflora’s latest Mother’s...
Track and Prep ‘Tricked’ Tulips from Field to Vase
The tulips in your cooler may have been tricked. In the wild, these blossoms are among spring’s heralds, popping from the recently thawed ground and...
Member Spotlight: Adam Baxter of Bagoy’s Florist in Anchorage, Alaska
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Ad Campaign Celebrates Student, Teacher Love
Teleflora’s 2023 Valentine’s Day ad campaign diverges from the holiday’s amorous reputation, celebrating, instead, the treasured relationship...
Member Spotlight: Michael Trogdon, AAF, AIFD, of Burge Flower Shop in Asheboro, North Carolina
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Florists Hopeful for A Profitable Valentine’s Day After Mixed December Results
Inflation and the massive winter storm that swept through country in the four days before Christmas wreaked havoc on December flower sales for some,...
Obituary: Bill Hixson 1929-2022
Bill Hixson, AAF, PFCI, the 1993 recipient of the Society of American Florists’ Tommy Bright Award and a floral design teacher who is remembered in...
Be Strategic About Last-Minute Holiday Sales
It’s coming down to the wire but you still have holiday merchandise to move. Although you may have visions of inventory collecting dust dancing in...
Member Spotlight: Erik Hagstrom of Albin Hagstrom & Son in Pierson, Florida
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Dive Into Data to Increase Web Sales
Trying to reach customers online can feel like you’re screaming into the void. There could be dozens, hundreds, or thousands of potential customers...
Pantone Names ‘Viva Magenta’ Color of the Year
Pantone’s 2023 Color of the Year, Viva Magenta (Pantone 18-1750), exudes confidence and enthusiasm — and brims with possibility in the creative...
Christmas Greens: A Year in the Making
Sharing your products’ origin is a way to interest, engage and impress customers. The latest issue of Floral Management tracks the backstory of...
New Board Members Bring Diverse Expertise to SAF
A vice president of a floral supply company with a global market outlook. A third-generation florist whose business has grown 149 percent in the...
Holiday Prep Series: Win the Battle Between Payroll and Profit
It’s one of the most wonderful (read: profitable) times of the year to be a florist. As consumers deck the halls, florists are expecting strong...
Teleflora Launches Holiday Campaign, Pop Up with Ukrainian Culture Center
For many, the holiday season means celebrating with family and friends. For others, it is the loneliest time of the year. To make this period a...
3 Design Room Hacks for a Seamless Holiday Season
Ready or not, the holiday season is upon us. With house décor installations, holiday parties, winter weddings and an influx of walk-in shoppers...
Streamline Holiday Marketing with SAF’s Social Media Calendar
The winter holidays are quickly approaching, and the Society of American Florists has a social media calendar — including graphics and caption...
Iowa Designer Wins Sylvia Cup at SAF Orlando 2022
Kelsey Thompson, AIFD, owner and head designer at Bloom Floral & Home Studio in Algona, Iowa, won the 53rd annual Sylvia Cup Design Competition...
Three Strategies for a Successful Valentine’s Day
Supply issues, staffing shortages, the ongoing COVID-19 pandemic — all these factors once again pushed florists to devise new strategies to handle...
Florists Forecast Strong Holiday Sales Amid Supply and Staffing Woes
Most florists are expecting holiday revenues to be up compared to last year but they worry that staffing and supply issues will limit sales,...
Florists Use Holiday Spirit to Boost Team Morale
Labor shortages, the ongoing uncertainties of the pandemic, and the challenges of an unreliable supply chain continue to weigh on florists and their...
Use Holiday Social Media Resources to Boost Last-Minute Sales
The holiday season is in full swing, and the Society of American Florists has new social media and marketing materials to help you reach last-minute...
Families Reunited in Holiday Campaign and Contest
Many families spent the holidays apart last year. With more people comfortable traveling and gathering with loved ones this year, Teleflora chose a...
Webinar Addresses Questions, Concerns, About the Proposed U.S. Floral Board
If the proposal for a national floral promotion order, Floral Board, passes, who will stand to benefit? Will it raise the cost of flowers? What will...
Wholesalers and Importers Expect Tight Holiday Supply
The supply of flowers and evergreens is expected to be tight this holiday season, importers and wholesalers say. The good news: Several importers...
National Floral Marketing Promotion Proposed
For years, flower prices and sales were flat. Industry leaders wondered how they could convince consumers to buy flowers with as much regularity as...
5 Ways to Resonate with Gen X
A recently published study by researchers at the University of Georgia and released by The Floral Marketing Fund emphasized that retail florists...
Holiday Success: Forecasting Holiday Sales
Forecasting sales is an important part of preparing for holiday business. An accurate projection can inform decisions about how much product to buy...
Holiday Success: Deck Your Website for Holiday Sales
It’s almost time to deck the halls — and your website. Web orders have become a major driver of sales for retail florists, especially during...
Florists Predict Strong Holiday Sales Despite Supply Concerns
Florists and wholesalers are expecting strong holiday sales this year — and bracing for potential disruptions in the supply chain. Using Valentine’s...
Weddings, Fall Holidays Stressing Fresh Flower Supply
Looking for white roses? Good luck. An extraordinarily busy wedding season combined with poor weather at farms, logistical issues and labor...
Evergreens Shortage Anticipated in Pacific Northwest
Extreme heat in the Pacific Northwest in June damaged evergreens and is expected to cause a shortage of boughs and wreaths this holiday season....
Local Florists Prepare for Make Someone Smile Week
Christmas in July will come ever-so-slightly early for more than 30,000 people, thanks to Teleflora’s annual Make Someone Smile Week later this...
COVID Through My Eyes: Shutdown Spurs New Business Venture
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned...
Retailers Report Double-Digit Easter Sales Bump
The Easter Bunny delivered great sales for the floral industry this year, with many retailers reporting increases above both 2020 and 2019 sales...
How to ‘Sunday-Proof’ Your Holiday Planning
Florists are gearing up for a busy Valentine’s Day on Sunday, Feb. 14. Feel like you could use a quick check-in with a financial pro about how your...
Financial Pro: Track Jan Sales to Predict V-Day ‘COVID Effect’
First the bad news: When it comes to planning for a profitable Valentine’s Day, “there are no secrets,” said Paul Goodman, MBA, PFCI, a longtime...
Easy, Low Cost Ways to Get Attention Ahead of Valentine’s Day
The countdown is on for Valentine’s Day 2021. Here are a few simple, inexpensive and effective ways to get customers’ attention ahead of the big...
Thanks, 2020? 4 Year-End Lessons to Carry Forward into 2021
2020 is almost over — and for just about everyone, that end can’t come soon enough. But for all the challenges and heartache this grinding year...
5 Tips to Get More Sales from Your Email List This Holiday Season
Stay-at-home orders and general unease about going out in public have made e-commerce bigger than ever this year; thus, you’ve likely seen your...
After Strong Thanksgiving Sales, Florists Set Sights on Christmas, Valentine’s Day
As they move deeper into the Christmas season and prep for a pandemic Valentine’s Day, florists around the country say they are applying lessons...
D.C. Flower Shop Bombarded with Calls for ‘The Grinch’
In the past week, a longtime member of the Society of American Florists has received an unusually high volume of wrong numbers, with scores of...
‘We See Valentine’s Day 2021 as an Opportunity to Expand the Holiday’
If the past eight months have taught floral professionals anything, it’s that this is a resilient, innovative industry. But how to prepare for a...
Mother-Daughter Design Duo Decks White House Halls
Mother-daughter duo Theresa Cuevas and Courtney Jane Cuevas were two of the floral designers who helped bring First Lady Melania Trump’s vision for...
3 Weekend Reads to Help You Streamline Operations and Drive Holiday Sales
Once the last Thanksgiving centerpiece has been delivered and you (finally) have a chance to rest your feet, why not settle in with some recent...
Remind Customers to Spread Holiday Cheer with Flowers
Like everything else this year, the winter holidays will likely look a lot different than what we’re used to. Holidays like Christmas, Hanukkah,...
Florist’s ‘Adopt a Grandparent’ Effort Plants Joy in Local Nursing Homes
When a customer recently called Don’s House of Flowers, she was hoping to pay for a couple of arrangements for nursing home residents in the shop’s...
As Cities, States Tighten COVID Restrictions, Florists Lean on Lessons Learned
California is “pulling the emergency brake” on reopening plans, Iowa’s governor has issued a mask mandate and states and cities around the country...
Florists Find Ways to Deck Halls Like Never Before
Fewer Americans will be traveling for the holidays this year, and nearly all Americans are tired of being cooped up at home staring at the same...
V-Day 2021 Playbook: ‘Planning and Prep are More Important’
For Anton Engelmann, the owner of Town and Country Gardens in Geneva, Illinois, Easter sales were “epic,” and Mother’s Day was “good.” With...
This Christmas, Be Like Oprah and Tout Your Favorite Things
Whatever you do this holiday season, make sure that, whether online, over the phone and in person, you push what you want to sell, say florists who...
64 Percent of Retailers Predict Uptick in Christmas Spending
Roughly two-thirds of retail florists responding to a Society of American Florists’ survey on December holiday expectations say they expect sales to...
Florists Turn to Digital Spaces for Holiday Workshops
What’s a holiday season without wreath workshops in our design room — or centerpiece classes in your showroom? For many florists around the country,...
Industry Members Share Christmas Expectations, Design Trends
Judging from springtime holiday sales and early indicators for the fall and winter season, consumers are eager to show friends and families the love...
Florists Share Strategies on Staying Top of Mind Ahead of Christmas
Buoyed by strong springtime sales and a summer that was busy for many retailers, even without weddings and events, florists are gearing up for...
3 Secrets to Stronger Holiday Sales
As florists ready themselves for a busy Christmas and Hanukkah season later this fall, longtime industry educator and training pro Tim Huckabee of...
Halloween Hacks to Celebrate a Scary Day
Halloween will not just be (another) scary day of mask-wearing if the creative retailers, candy companies, decorating devotees, costume queens and...
Labor, Supply Chain Slowdowns, Online Strategies: SAF Members Share Challenges, Opportunities
When Society of American Florists members from around the country and across segments convened virtually Sept. 30 for the association’s annual...
Industry Pros to Offer Planning Tips for Christmas
The COVID environment had consumers flocking to flowers and plants as a convenient, beneficial and safe gift for the spring holidays — and many...
USDA Opens New Round of Grower Aid
The USDA has announced the second round of aid to assist growers with the impact of COVID-19 — and this time, the payouts will be bigger....
Despite Wildfires, Holiday Evergreens Remain on Track
Nothing says Christmas like evergreens, which also provide florists with a foundation for holiday décor hardy enough to last the season — indoors or...
Will 10/10 Give 2020 Holiday Sales a Jolt?
10/10 has a nice ring, or more precisely, a nice “ca-ching” to it, right? That’s what retail consultants, one shopping app and a growing number of...
‘Tis What Season Already?
It may be Halloween at the grocery store and election season in in-boxes, but there’s no denying what season it is online: It’s Christmas. On...
73 Percent of SAF Survey Respondents ‘Confident’ They’ll Make it Through Crisis
The global pandemic has created many new challenges for floral industry businesses — and disruptions will be long lasting. But a new Society of...
SAF Members to Elect New Leaders
SAF events, ready-to-use marketing tools and membership dues – these are among the many SAF programs that the SAF volunteer leadership influences –...
Amid Crisis, Consumers Still Want Flowers
How has the COVID-19 pandemic changed the way consumers think about buying flowers? A recent poll, commissioned by the Society of American Florists...
How to Get the Most Out of New Customers
Social distancing guidelines created a lot of first-time flower buyers this spring, as consumers sought contact-free ways to deliver a virtual hug...
In SAF Economic Survey, Labor Tops 2020 Concerns
Eight out of 10 respondents to a recent Society of American Florists economic survey classified business as either “good” or “excellent”— and more...
60 Percent of Florists Saw December Holiday Sales Rise
A strong economy, good weather and healthy consumer spending on events and parties led to a positive December holiday season for florists. Sixty...
47 Percent See Holiday Sales Gains
The 2019 Christmas season seems to have turned out well for many floral pros. A “gut check” survey of Society of American Florists volunteer leaders...
White House Holiday Decor Honors American Heritage, Heroes and Traditions
On the heels of last year’s crimson trees, the 2019 White House holiday decor has a softer look — including a floral-themed tree. First Lady Melania...
Nearly 50 Percent of Florists Surveyed by SAF Predict a Holiday Sales Increase
With one week to go until Christmas, most retail florists feel optimistic about the 2019 holiday season, according to a Society of American...
165 Million-Plus Consumers Plan to Shop Thanksgiving Weekend
Get your showroom, social media platforms and website ready: With a compressed holiday season this year, tens of millions of consumers are expected...
Feast Your Eyes on Dozens of Award-Winning Flower Varieties
Between the buzz of Thanksgiving and the hubbub of Christmas, could you (and your team) use a jolt of inspiration for new design work in 2020? This...
Thanksgiving Disappoints Many Florists, but Christmas Looks Promising
The 2015 holiday season may not end up being one for the record books … but, for many retailers, it’s shaping up to be a relatively healthy season,...
Facing a Short Holiday Season, Floral Pros Search for Efficiencies to Drive Sales
A late Thanksgiving means that floral industry retailers will have to hustle to make the most of a shorter Christmas season. Thanksgiving falls on...
5 Marketing Lessons from Petal It Forward to Build Year-End Sales
Thousands of consumers were reminded last week of the mood-boosting, smile-making power of flowers after more than 650 Petal It Forward floral teams...
Indiana Florists Pay Tribute to SAF Member Killed in Car Accident
Florists in Indiana are grieving the loss of Society of American Florists member Linda Taylor, owner of Bowden Flowers, this week. Taylor and her...
To Stay Top-of-Mind with Customers, Retailers Look to Experiences
You’ve likely already read the news that experts say another 12,000 national retail stores will close in the U.S. this year — a bleak-sounding...
60 Percent of Florists Saw December Holiday Sales Increase
Many florists had a cheer-worthy Christmas last month, with 60 percent of retailer respondents to a Society of American Florists’ post-holiday...
58 Percent of Florists Predict Uptick in Christmas Sales
With less than a week to go before Christmas, most florists are expecting a strong holiday showing, according to a recent survey of Society of...
Expert Tips from a CPA to Get You Through the Holidays
Hustling to find reliable, friendly seasonal drivers during the most wonderful time of the year? Try reaching out to senior citizens, suggests Paul...
Teleflora Surprises Military Mom with Heartwarming Family Reunion
Through the power of 4K projection technology, floor-to-ceiling screens, and a meticulous recreation of a family’s dining room, Teleflora recently...
Dozens Soak Up Knowledge During Packed Day of Education
Christmas is in 76 days — and Valentine’s Day arrives (rain, shine, snowstorms or otherwise) just 51 days later. So, retail florists could be...
Trio of High School Students Snags ‘Floral Chopped’ Honors
A trio of focused, talented young women from Vancouver, Washington, snagged first place honors during a high-spirited student design competition...
Indiana Florist Lobbies For New State Alcohol Permit
The Indiana legislature is considering a new permit that would allow local retailers to sell and ship alcohol — thanks, in large part, to the...
Industry Pro to Share Sales Tip Ahead of Christmas in Portland
The calendar may read September but according to one floral industry expert, it’s high time for florists to be thinking Christmas. And that means...
At SAF Palm Springs, Planning Tips for a Profitable Christmas
Floral industry members who attend SAF Palm Springs 2018, SAF’s 134th Annual Convention Sept. 12-15 in Rancho Mirage, California, will bask in the...
Want to Hold Holiday Stress at Bay? Start Your Christmas Planning Early
It may be summer, but December holidays are just around the corner — and so is the wild ride that is one of the biggest sales seasons of your year....
Red Poinsettias Still Rule
Christmas color trends may change, and Ultra Violet is the shade of the year, but when it comes to poinsettias — red remained the top seller for...
55 Percent of Florists Report Increase in December Holiday Sales
Oh by gosh, by golly: More than half of florists saw sales go up this holiday season. Among those who saw an increase, 37 percent credited a strong...
New Year’s Deadline Brings End to Duty-Free Status of Flowers from Ecuador
Flowers entering the United States from Ecuador are now subject to import tariffs after a U.S. trade program granting duty-free status to Ecuadorian...
Pass-Throughs, Individual Mandates and Expensing Rules Still Central to Tax Debate
After deliberating over amendments and debating for several hours, the Senate passed its version of tax reform at nearly 2 a.m. on December 2. The...
Bergdorf Goodman Puts Flowers Center Stage in Holiday Windows, Ads
Bergdorf Goodman’s iconic holiday window displays in New York City this year include a special nod to flowers and plants. The department store...
57 Percent of Florists Predict Increased Christmas Sales
Haul out the holly. Fill up the stockings. Christmas 2017 is shaping up to deliver cheerful returns to retail florists. That’s the pre-holiday read...
Christmas Tree Shortage Leads to Higher Prices
A Christmas tree shortage is leading to higher prices in parts of the country and could affect some elements of the floral industry supply chain....
Teleflora Spruces Up ‘Good Morning America’ Set with Holiday Flowers
Deck the halls? Why not the studio? This week, Teleflora kicked off a month-long partnership with ABC’s “Good Morning America,” turning the set of...
Holly, Jolly and Young: Gen Z and Millennials Expected to Increase Holiday Spending
Most experts are calling for a robust holiday shopping season this year — and a new national survey indicates young adults (18- to 24-years-old)...
Lord & Taylor Sells Part of NYC Store to WeWork
From racks and racks of glam clothes, make-up and shoes to — rows and rows of laptops? Lord & Taylor has announced it will rent out about a...
In Response to Customer Feedback, Target Delays Christmas Merchandising
It’s beginning to look a lot like Christmas? Not at Target. The retail giant announced this week that it “will ease up on Christmas...
Wholesalers to Retailers: Plan Ahead and Order Early
A late summer and early fall that read like something out of a science fiction movie — hurricanes, volcanoes, grounded planes, backlogged ports —...
Petal It Forward Participants Recount Stories of Delight, Surprise and Comfort
Tears of joy. Messages of thanks. Communities filled with flowers. These are just some of the stories coming in — and still being shared on social...
Hurricane Update: Recovery Work Continues
Floral industry members in Florida are still working to recover from damages sustained during Hurricane Irma — an effort made considerably more...
Michigan Floral Association Presents Lifetime Achievement, Service Honors
A 50-year floral industry veteran who has made a lasting mark in both design and special events has received the 2017 Lifetime Achievement Award...
Nearly Half of Florists Report Uptick in December Holiday Sales
The December holidays brought sweet returns to many florists. According to a Society of American Florists post-holiday survey, 46 percent of...
Ho Ho SEO: Are Holiday Shoppers Finding You Online?
The holidays are right around the corner here (THEY’RE HERE!!!), and search engines are in overdrive trying to match givers to gifts. According to...
Floral Designers Cheer Pantone’s Selection of Greenery
Floral designers’ overwhelming response to Pantone’s Color of the Year for 2017: Yeeeesssss! Last week the venerable color institution unveiled its...
2016 White House Décor Includes Gingerbread, Pom-Poms and Tulips
When First Lady Michelle Obama recently unveiled the White House Christmas décor, she made a point to first single out the “chefs, florists,...
After a Disappointing Fall, Many Florists Look Forward to Christmas
Fall holidays? What fall holidays? That seems to be the response of many florists when it comes to Halloween and Thanksgiving 2016 — along with the...
More than Mistletoe: Care for Holiday Plants
During the holiday season, shoppers head for colorful flowering plants and decorated foliage plants. In addition to traditional favorites, retailers...
Florist Goes Smaller for Thanksgiving Sales
Several years ago, having watched customers move further from traditional (big) floral centerpieces for Thanksgiving dinner, Shirley Lyons, AAF, of...
Walter Lane Preston: Dec. 25, 1928-Oct. 9, 2016
An industry legend who poured his heart into his business and to the production and promotion of high quality flowers and plants died earlier this...
Cosentino’s Florist wins Teleflora’s Floral Retailer of the Year Award
Teleflora announces the recipient of the second annual Tom Butler “Floral Retailer of the Year” Award is Carmen Cosentino (AAF, PFCI) of Cosentino’s...
Four Floral Businesses Receive the 2016 Century Award
The Society of American Florists celebrated the longevity of four floral industry businesses with the SAF Century Award during SAF Maui 2016, the...
At Political Conventions, SAF Speaks Up for Floral Industry
Impassioned speeches, protestors, balloons, pop stars and celebrities may have grabbed the headlines last month during the two political parties’...
Professional Floral Communicators – International to Induct Three Speakers
The Society of American Florists will honor three professionals with induction into Professional Floral Communicators – International (PFCI) during...
For Open House Success, Bring on the Spectacle
Every year by mid-July, Christmas has arrived at Palmer Flowers in Fort Collins, Colorado. By then, the year’s holiday displays already are...
With Valentine’s Day Coverage, Positive Approaches Pay Off
Feature stories that slammed Valentine’s Day flowers, followed by profiles of industrious florists making good on a busy, busy day, alongside...
Flowers Take Top Spot on “The View”
When “The View” kicked off its Viewer Valentine Week series this week, flowers, professionally designed by a florist, were its first go-to gift...
Arizona Flower Market Gives Away Roses in Exchange for Toys and Food Donations
Arizona Flower Market held a Christmas food and toy drive to support The Society of St. Vincent de Paul in Phoenix, Arizona. Patrons could donate a...
After a Cheery Christmas, Florists Worry about Valentine’s Day Drop
More than half of florists say 2015 December holiday sales were higher than 2014 returns. Among the 54 percent who saw an uptick, the increase was...
Ecke Family Celebrated with a Museum Exhibit
The story of how poinsettias moved from a relatively obscure plant to a top-selling Christmas gift is currently being told — through rare family...
Analysts Predict Healthy Holiday Spending
Deck those halls, trim your trees and get your web site and social media pages holiday-ready: Analysts are predicting this holiday season could be a...
New Lines of Greeting Cards Get Cute (and Cheeky)
Merry Christmas? Happy Birthday? Congratulations? Those are the worn-out greetings of another era. That’s according to The New York Times, which...
For Florists in Midwest, Profit Blast Delivers Packed Day of Learning
Here’s an idea that might sound like trouble: Spend a fall Saturday away from your business, talking with friends and meeting new people in a...
Google Insider on SEO: Keep Content Fresh and Use Those Free Tools
In the run-up to Thanksgiving, Christmas (and, for that matter, Valentine’s Day), make sure blogging is on your daily to-do list. Otherwise, you’re...
Hallmark Turns Away from TV, Embraces Humor
To promote its annual line of Keepsake holiday ornaments, Hallmark is getting a little less sweet and a little more real. Through six new videos,...
REI Opts Out of Black Friday
More than two weeks before Thanksgiving, one national retailer is already dominating Black Friday chatter on social media — and, in shopping season...
With New Partnerships, SAF Brings Value-Packed Events to More Cities
Several shops chose to send multiple employees to SAF’s 1-Day Profit Blast in Seattle, so they could collaborate on how to use the information...