It takes time to create an original design, photograph it, write compelling copy — and then post it online. Finding your work on another florist’s...
Philly Florist Brings Joy to Detoured Motorists
The morning after an interstate bridge collapsed near her family’s flower shop in Philadelphia earlier this month, Jennifer Kelly was thinking of...
5 Reasons to Compete in the Sylvia Cup Design Competition
The Sylvia Cup Design Competition, the longest-running live floral competition in the nation, offers designers an opportunity to escape the daily...
Sustainability Study Emboldens Florists to Implement Changes
A recent survey that shows consumers prefer to buy — and are willing to pay for — sustainably grown flowers from environmentally friendly florists...
Create a Successful Incentive Program
Employee incentive plans not only help attract and retain motivated workers, but they can also help businesses compete for workers in a tight labor...
Forecast Your Way to Bigger Profits
Are you finding it difficult to forecast sales? Is the increased cost of goods squeezing your bottom line? Do you want to pay your employees a...
Scientific Breakthroughs Give Sea Shipping a Boost
An increasing number of the flowers coming through Miami are entering by boat, and thanks to a slew of scientific discoveries, those flowers can now...
SAF Phoenix 2023 Promises ‘Incalculable’ ROI
A new holiday catalog. A much-needed overtime compensation policy. And connections to suppliers across the chain. These are just some of the...
SAF to Induct 26 AAF and PFCI Honorees
More than two dozen floral professionals from across the U.S. have earned credentials that demonstrate their commitment to the floral industry....
SAF Members to Elect New Leaders
It’s election season — time to select the next group of Society of American Florists leaders, the volunteers who shape everything the association...
Power Through Summer with Creative Ways to Boost Sales
Looking for creative ideas to step up sales during the summer slowdown? A few florists who have turned slumps into successes shared their top tips...
Tips and Tricks to Net Five Star Reviews
Online reviews hold amazing sway over shoppers. According to research by the SEO marketing company Moz, 96 percent of people read reviews and 86...
Member Spotlight: David Register of FernTrust in Seville, Florida
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Florists Embrace the Pace of Summer
With its typically slow sales, the summer can be a stressful season— but many florists say it doesn’t have to be. If you plan for the slowdown, it...
Win Back Time — With AI
Hate sending emails, writing blog posts and crunching data? Artificial intelligence can cut down on the time you spend on those types of tasks — and...