Dig dahlias, but dislike their brief vase life? John Dole, Ph.D., has spent more than 20 years in floriculture research and has learned that the...
Does Your Business Need to do Some Soul Searching?
The pandemic and the resulting surge in flower sales brought into sharp focus for many floral businesses what was working, what was broken — and...
3 Ways to Prepare for Petal It Forward Before the Oct. 19 Event
Fourth of July fireworks may be fresh in your memory, but autumn really is right around the corner — and that means it’s time to start preparing for...
House Supports $1 Million Increase for Floriculture Research
The industry is one step closer to securing a big increase in floriculture research funding after the House announced it is in favor of a $1 million...
Member Spotlight: Jason and Mary Bigham of Penny + Clover in Rochester, Michigan
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Forecast Your Future on Career Connection
Forecast Your Future, the Society of American Florists’ new series of courses focused on profitability, is available now on Career Connection. The...
Retired Floral Designer Gives Back to Patients
Surrounded by carnations, roses, greenery, and other stems, a small group of Parkinson’s patients near Minneapolis, Minnesota are learning the art...
Strong Vendor-Buyer Relationships Help Overcome Supply Chain Hurdles
Lani Callister, AAF, fresh flower manager at Ensign Wholesale Floral, was in constant contact with the Ecuadorian farms that the Salt Lake City,...
Recession-Proof Your Business
Is a recession coming? Soaring inflation, rising interest rates, and the stock market’s worst start in 50 years last week have many economists...
Want to Support Your Next Gen Talent? Invest in Them
Brian Wheat, AAF, PFCI, knows it is going to be tough to have three of his employees away from his flower and garden center business for a few days...
SAF Members to Elect New Leaders
It’s time to elect the next crop of Society of American Florists leaders — the volunteers who shape everything the association does, from developing...
Five Minutes with Camron King on American Grown Flowers and Foliage Month
[mom_video type='vimeo' id='726146641' width='900' height='506']July is American Grown Flowers and Foliage month, a designation that has received...
SAF to Induct AAF and PFCI Honorees
More than 20 floral professionals from across the U.S. and as far away as Australia have earned professional credentials that demonstrate their...
From Breeder to Vase: The Life of a Flower
Customers of florist BJ Dyer, AAF, AIFD, consider him their resident rose expert. When they ask about color variations, Dyer explains the amount of...
Reignite Your Staff
Stress and burnout have taken a toll on workers — and not just on some of the record 47 million people who quit their jobs last year. Even those who...