When SAF Maui 2016 kicks off today, the gathering will include about 85 first-time attendees to the Society of American Florists’ annual...
America in Bloom Marks Anniversary with Fundraising Push
As America in Bloom gets ready to celebrate its fifteenth anniversary in October, the nonprofit dedicated to beautifying U.S. communities with...
Florists in 46 States Commit to ‘Petal It Forward’
Florists around the country are gearing up to help consumers feel and share some serious flower love. At press time, florists in 46 states and 170...
Cosentino’s Florist wins Teleflora’s Floral Retailer of the Year Award
Teleflora announces the recipient of the second annual Tom Butler “Floral Retailer of the Year” Award is Carmen Cosentino (AAF, PFCI) of Cosentino’s...
2016 Fundraising Dinner a Big Success in Maui
AFE’s biggest fundraising event of the year, the 2016 Annual Fundraising Dinner, was an exciting and momentous evening, honoring industry champions...
Industry Members Watch Hurricane Matthew
At press time, the Society of American Florists was keeping a close eye on Hurricane Matthew, which has the potential to “hammer parts of eastern...
Gabriel Becerra Appointed to President of FMRF
The Floral Marketing Research Fund (FMRF) has announced the appointment of Gabriel Becerra of Golden Flowers in Miami, Fla. as the new President of...
In Biennial Address, SAF CEO Shares Good Economic News — and Caveats
Floral industry business owners who are responding to new trends in customer service and demand, and paying attention to economic shifts at the...
Four Floral Businesses Receive the 2016 Century Award
The Society of American Florists celebrated the longevity of four floral industry businesses with the SAF Century Award during SAF Maui 2016, the...
High-Tech Loyalty Program Lands Connecticut Shop Marketer of the Year Honors
A 70-year-old flower shop that needed to recapture a little of its sizzle — and provide better, more high tech service to customers while increasing...
Florists from 41 States Commit to Local Petal It Forward Events on Oct. 19
Florists of all sizes are encouraged to participate in Petal It Forward on Oct. 19. SAF has tools, including talking points, templates and...
Leo Roozen, AAF, Receives 2016 Paul Ecke, Jr. Award
A business and industry leader who heads the country’s largest flower bulb grower is the recipient of the Society of American Florists' 2016 Paul...
Gay Smith Receives 2016 SAF President’s Award
An international expert in floral care and handling and dedicated volunteer to the Society of American Florists' (SAF) annual Outstanding Varieties...
‘Tabledance’ Wins Outstanding Varieties Competition
Oriental Lily ‘Tabledance’ won the Best in Show title in the Outstanding Varieties Competition during the Society of American Florists’ 132nd Annual...
Dwight Larimer, AAF, PFCI, Receives Industry’s Highest Honor
Dwight Larimer, AAF, PFCI, president of DESIGN MASTER color tool, inc. in Boulder, Colorado, received the floral industry's greatest honor on Sept....