“Monumental changes” to the Fair Labor Standards Act (FLSA) will make more than 4 million currently exempt employees eligible for overtime pay,...
More than Mistletoe: Care for Holiday Plants
During the holiday season, shoppers head for colorful flowering plants and decorated foliage plants. In addition to traditional favorites, retailers...
What’s Ahead for the Floral Industry in a Trump Administration?
The election of Donald Trump and Republican majorities in the House and Senate signals change in Washington. That much is certain. What’s unclear is...
Connecticut Florist Shows Personality with ‘Mannequin Challenge’ Video
On November 11, City Line Florist posted a 40-second video to Facebook with the caption, “Take time… to stop and smell the roses!” In the video,...
Inspirational Messages from Floral Industry Members Resonate in Complex Times
Back in September during SAF Maui 2016, the Society of American Florists’ annual convention, six floral industry members shared stories on the theme...
Ready for their Close-Up: Outstanding Varieties in All Their Glory
A crimson standard rose that an international breeder refers to as its “crown jewel.” A wedding-perfect protea that combines edgy and cool texture...
Floral Businesses Benefit from Cubs’ Win
The Chicago Cubs’ historic World Series win earlier this month was a boon for some business owners selling team-themed goods and gear....
Virginia Shop Combines Anniversary Celebration with City Parade
To mark a milestone anniversary, a florist in Northern Virginia hitched its celebration to a citywide event — and a fairy tale. Karin’s Florist in...
Derek Woodruff, AIFD, PFCI, CF, Wins 49th Annual Sylvia Cup Design Competition
Derek Woodruff, AIFD, PFCI, CF, owner of Floral Underground in Traverse City, Michigan, won the grand prize in the 49th Annual Sylvia Cup Design...
New Ideas in Sales, Tech, Profits and Service Draw 90 to SAF 1-Day Profit Blast in Denver
Ninety floral industry members gathered in Denver on October 23 for the latest round of the Society of American Florists’ info-packed 1-Day Profit...
Florist Goes Smaller for Thanksgiving Sales
Several years ago, having watched customers move further from traditional (big) floral centerpieces for Thanksgiving dinner, Shirley Lyons, AAF, of...
Business Owners Prep for Employee Voting Time
Less than a week from today, Americans will cast ballots for one of the most protracted presidential campaigns in history. Many business owners are...
AFE Joins the 2016 #GivingTuesday Movement
The American Floral Endowment is once again partaking in the #GivingTuesday initiative, an annual day of giving that encourages charitable donations...
Reporters Flock to Cover Florist’s Role in Urban Revitalization
A floral business opening its doors to the public is rarely headline news — or a reason for a visit from the mayor of a major U.S. city. But in...
Across the U.S., Local Florists Petal It Forward
On the morning of October 19, Jim Relles had something just about every local florist dreams of: Reporters from all three network affiliates were in...