On Valentine’s Day, the Society of American Florists’ staff brought roses and smiles to nearly 200 seniors in two assisted living communities in...
Florists Band Together to Celebrate Women’s Day
How do you turn a holiday that’s already major in parts of the world — but pretty minor still in the U.S. — into something big? For many floral...
FTD to Push Customers to ‘Top 10’ Products Around Vday
FTD customers shopping for Valentine’s Day flowers — or, for that matter birthday or anniversary designs — on February 13 or 14 will see a more...
Industry Says Good-Bye to Beloved Designer: Bobbi Ecker-Blatchford, AAF, AIFD, PFCI
Floral industry members around the country — and, really, the world — are saying farewell to Bobbi Ecker-Blatchford, AAF, AIFD, PFCI, the celebrated...
Teleflora Launches New Valentine’s Day Ad Campaign
Teleflora’s latest Valentine’s Day ads take aim at drop-shipped flowers and grocery store floral departments. “Handmade With Love,” a multimillion...
Negative Publicity Watch: Valentine’s Day 2017 Heating Up
Valentine’s Day promotions for electronics, restaurants and vacation getaways recently claimed their products are “better than flowers.” As the...
As Valentine’s Day Nears, SAF Responds to Negative Ads
Along with cupids and hearts, Valentine’s Day brings some companies to run ads disparaging floral gifts and sometimes news media publish stories...
Growers Predict Shortages of Key Foliage for Valentine’s Day
Some growers in Central Florida are still reeling from a devastating hit last fall from Hurricane Matthew. The aftermath of the storm could lead to...
Florists Look Forward to Weekday Valentine’s Day
A high-profile reason for a romantic gesture in the middle of the week? Florists are saying, “yes, please.” More than 90 percent of florists...
WF&FSA President Talks Big Data, Buying Direct and the Future of Wholesalers
When it comes to getting a good value on top quality product delivered efficiently to retail flower shops, Santiago Cock-Rada is adamant:...
Last Call for PFCI Applications and Tommy Bright Award Nominations
Who taught you everything you know about flowers and floral design? Who do you revere most as a floral educator? Who in the industry inspires you...
Brands Brace for Public Call-Outs by President
With a new president in the White House, some companies are adding another item to their public relations and marketing to-do list: pre-emptive...
Two Tips for Stronger Seasonal Help
By now you’ve probably got your temporary Valentine’s Day help lined up, but don’t forget to take the time to train them properly and evaluate them...
SAF Re-Ups its ‘Bring a Friend for Free’ Offer for Congressional Action Days
Planning on attending SAF’s 37th Annual Congressional Action Days (CAD) on March 13-14? SAF is encouraging attendees to share the experience with a...
In Note to Obama Girls, Bush Twins Lovingly Recall White House Florist
A letter from a pair of famous first daughters went viral last week—and it included a charming and heartfelt shout-out to a florist. “Never forget...