Professional Floral Communicators - International (PFCI) has established "Bucks for Bobbi," a memorial tribute through the American Floral Endowment...
Retailers Experience New Ideas, Inspiration and ‘Best Eight Hours’ in Philadelphia
Gretta Boehme of America’s Florist in Bound Brook, New Jersey, said her decision to attend the Society of American Florists’ 1-Day Profit Blast last...
Congressional Committee Gives Florist Top Billing
When Skip Paal, AAF, of Rutland Beard Floral Group, headquartered in Cantonsville, Maryland, testified to Congress last week, he made such a big...
SAF Members Find ‘Responsive,’ ‘Interested’ Lawmakers and Staff in Washington
When 119 growers, wholesalers, retailers and suppliers gathered last week in Washington, D.C., for SAF’s 37th Annual Congressional Action Days...
Maryland Retailer Testifies to Congress
When an influential House committee convened today to discuss small business issues, a longtime floral industry member was present to share his...
AFE Weighs in on ‘Enchanted Rose’ in ‘Beauty and the Beast’
A key plot point in the classic Disney fairy tale “Beauty and the Beast” involves a rose that blooms for more than a decade. In the run-up to the...
FTD Spring Campaign Puts Spotlight on Women
This spring, FTD has been using two female-friendly holidays — International Women’s Day (March 8) and Mother’s Day (May 14) — to bookend an...
Consumers Grab Up Free Wildflower Seeds as General Mills Addresses ‘Invasive’ Claims
General Mills’ popular goodwill gesture aimed at protecting pollinators generated a little unwelcome buzz last week after a high-profile website...
In New Marketing Kit, SAF Promotes Flowers’ Health Benefits
Society of American Florists members on the hunt for marketing materials that quickly and memorably emphasize the health benefits of floral gifts to...
SAF to Bring 1-Day Profit Blast to Philadelphia
The next stop on the Society of American Florists’ 1-Day Profit Blast road show is less than a 25-minute drive from the Liberty Bell in the...
Despite Snow Storm, Industry Members Head to D.C. to Make ‘Meaningful Change’
A major snowstorm didn’t stop dozens of retailers, wholesalers and growers from traveling to Washington, D.C., this week to share their story with...
Sustainable Design Among Five Trends Slated for 1-Day Profit Blast
How do you design and market in a way that appeals to the sustainability-oriented consumer? How should the personalization mandate – “made for me” –...
General Mills to Consumers: Buy and Plant Wildflowers
Customers who pick up a box of Honey Nut Cheerios this spring will notice a key character missing: BuzzBee, the friendly bee familiar to any Honey...
Two-Thirds of Retailers Saw a Dip in Valentine’s Day 2016 Sales
Sunday of a three-day weekend: Good for brunch. Great for lounging in pajamas or binging on Netflix. Lousy for a floral holiday. That seems to be...
SAF Women’s Day Video: Nearly 47,000 Views and Counting
A video promoting Women’s Day, celebrated March 8 each year, and the unique power of flowers to make women feel appreciated, loved and admired has...