Home » Brighten Up Your Customers’ World With Orchids
Brighten Up Your Customers’ World With Orchids

screenshot of the Business of Design column from Floral Managment magazineLast weekend’s blizzard, which blanketed much of the mid-Atlantic, including SAF’s headquarters, with two feet of snow, has us wishing we were at SAF Maui 2016 already.

A tropical getaway sounds like the perfect antidote to harsh winter conditions, doesn’t it? But, alas, it’s not a feasible solution for the masses who have work deadlines and children’s extracurricular schedules to juggle.

A more reasonable solution: an arrangement of bright, beautiful orchids that conjure visions of balmy locales, like Hawaii and Thailand. This month’s Floral Management provides a great guide on orchids, including the top varieties to buy, best practices for care and handling, and design ideas that are as profitable as they are fashionable.

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