The Society of American Florists makes promoting prom flowers a snap with social media graphics and suggested posts — all free for SAF members at safnow.org/prom.
The graphics show corsages that illustrate each prom flower personality featured in the Prom Quiz on SAF’s consumer site, AboutFlowers.com/PromQuiz.
SAF’s 36 suggested social media messages are tailored specifically for Instagram, Twitter and Facebook, and urge followers to take the quiz to reveal their prom flower personality.
- For Instagram: Prom season is here and you need the perfect flower to fit your style! Which flower are you? Take the Prom Quiz and see. Go to aboutflowers.com/promquiz! #prom #promdress #prom2017 #prom2k17 #seniorprom #juniorprom
- For Twitter: What celeb BFF would you want in your prom group? Tell us at http://bit.ly/promquiz!
- For Facebook (where you will find moms, aunts, family, and friends of prom-goers): Know a teen planning for prom? Check out this fun quiz to see what flowers might fit their personality! aboutflowers.com/promquiz
In addition, SAF is running paid social media promotions to drive traffic to the Prom Quiz. Last year, SAF’s campaign generated more than 2 million impressions with almost 142,000 visits to the Prom Quiz. “The campaign saw outstanding results and high levels of engagement by teens,” Sparks said.
“The message we want to get across to high schoolers is that flowers are the perfect way to highlight their personality and individuality,” Sparks said. “The Prom Quiz can help florists keep their shops top of mind among their social followers.”