SAF’s Prom Resource Center at safnow.org/prom provides members with suggested social media messages and new graphics such as this one to capitalize on its latest public relations program.
Prom season is in full swing, and it is often the first time teens buy flowers from a local professional florist. Get those teens coming to your shop for their prom needs, and you could score a loyal customer for life. Check out SAF’s Prom Resource Center. It provides members with 36 suggested messages and seven new graphics to post on social media — where the teens are.
The graphics show corsages that illustrate each prom flower personality featured in a new interactive quiz on SAF’s AboutFlowers.com/promquiz. The suggested social media messages are tailored specifically for Instagram, Twitter and Facebook. Those messages include:
- For Instagram: Prom season is here and you need the perfect flower to fit your style! Which flower are you? Take the Prom Quiz and see. Go to aboutflowers.com/promquiz! #prom #promdress #prom2016 #prom2k16 #seniorprom #juniorprom
- For Twitter: What celeb BFF would you want in your prom group? Tell us at http://bit.ly/promquiz!
- For Facebook (where you will find their moms, aunts, family friends): Know a teen planning for prom? Check out this fun quiz to see what flowers might fit their personality!
SAF is running paid promoted posts to drive traffic to the Prom Quiz throughout April targeting teens on Instagram and Twitter, and their moms on Facebook. SAF will continue to promote the Prom Quiz on SAF social media channels throughout May and into early June.
The SAF Prom Quiz program is possible thanks to funding from Asocolflores, which has also funded SAF’s 2016 Women’s Day PR program, as well as social media efforts for the 2015 Petal It Forward program and production of the consumer video highlighting the New York City event.
