Learn more about how Millennials regard flowers from recently published research on the topic, at safnow.org.
Millennials are now the largest age group in America and they had an estimated buying power of $2.45 trillion last year.
If you’re struggling to get these younger buyers into your shop, digital marketing expert Brian Sutter has some tips:
Be Mobile-Friendly. “Millennials are mobile users,” Sutter writes for Forbes magazine. “They are so heavily mobile-centric that one in five of them accesses the internet exclusively through mobile.” Your website has to be mobile-friendly, Sutter says. “But you also need to be present on the major mobile apps and websites millennials use. Think Yelp and Google Maps, Google My Business and other mobile/local sites.”
Facebook is a Must. “Millennials expect businesses to be on Facebook,” Sutter says. “In a survey of 1,000 US millennials aged 18-29, Facebook came in as the most useful social media platform for researching small business products or services.” Even “tiny businesses” should be on Facebook and actively posting on a regular basis, Sutter says.
Ask for Reviews. Reviews are “a critical selling point for millennials,” Sutter said. “Reviews are more important than any other piece of information for this group. Millennials rely on them heavily when they’re deciding whether or not to use a business.”
Share your Mission. According to The 2016 Deloitte Millennial Survey, “87 percent of millennials believe ‘the success of a business should be measured in terms of more than just its financial performance,'” Sutter says. “Contributions to society and the world are at the top of that list.” So be sure to share your connections and partnerships with local nonprofits. Read about one shop that’s done just that, with great success.
Want to know more about how millennials and other generations shop, and how each group is different? Read more in SAF’s 2016 Generations of Flowers Study.
