{"id":605,"date":"2016-11-21T02:45:02","date_gmt":"2016-11-21T02:45:02","guid":{"rendered":"http:\/\/aboutflowers1.wpengine.com\/?page_id=605"},"modified":"2016-11-21T02:45:02","modified_gmt":"2016-11-21T02:45:02","slug":"emotional-impact-of-flowers-study","status":"publish","type":"page","link":"https:\/\/safnow.org\/aboutflowers\/quick-links\/health-benefits-research\/emotional-impact-of-flowers-study\/","title":{"rendered":"Emotional Impact of Flowers Study"},"content":{"rendered":"

[et_pb_section bb_built=”1″ transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”||0px|” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”on” parallax_1=”off” parallax_2=”off” parallax_method_1=”off” parallax_method_2=”off” padding_bottom_1=”0px” padding_bottom_2=”0px” disabled=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” prev_background_color=”#000000″ next_background_color=”#ffffff”][et_pb_column type=”3_4″ specialty_columns=”3″][et_pb_row_inner padding_mobile=”off” use_custom_gutter=”off” make_equal=”off” column_padding_mobile=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” disabled=”off”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_text admin_label=”study Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off” border_color=”#ffffff” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n

\"Health<\/a>Rutgers: Flowers Improve Emotional Health<\/h2>\n

With today’s high-tech and fast-paced lifestyle taking its daily toll on our lives, experts advise exercise and other personal lifestyle changes to relieve stress. According to behavioral research conducted at Rutgers, The State University of New Jersey, nature provides us with a simple way to improve emotional health – flowers. The presence of flowers triggers happy emotions, heightens feelings of life satisfaction and affects social behavior in a positive manner far beyond what is normally believed.<\/p>\n

“What’s most exciting about this study is that it challenges established scientific beliefs about how people can manage their day-to-day moods in a healthy and natural way,” said Jeannette Haviland-Jones, Ph.D., Professor of Psychology at Rutgers and lead researcher on the study.<\/p>\n

Research Findings<\/h3>\n

A team of researchers explored the link between flowers and life satisfaction in a 10-month study of participants’ behavioral and emotional responses to receiving flowers. The results show that flowers are a natural and healthful moderator of moods.<\/p>\n

    \n
  1. Flowers have an immediate impact on happiness. All study participants expressed “true” or “excited” smiles upon receiving flowers, demonstrating extraordinary delight and gratitude. This reaction was universal, occurring in all age groups.<\/li>\n
  2. Flowers have a long-term positive effect on moods. Specifically, study participants reported feeling less depressed, anxious and agitated after receiving flowers, and demonstrated a higher sense of enjoyment and life satisfaction.<\/li>\n
  3. Flowers make intimate connections. The presence of flowers led to increased contact with family and friends.<\/li>\n<\/ol>\n

    “Common sense tells us that flowers make us happy,” said Dr. Haviland-Jones. “Now, science shows that not only do flowers make us happier than we know, they have strong positive effects on our emotional well being.”<\/p>\n

    Sharing Space<\/h3>\n

    The study also explored where in their homes people display flowers. The arrangements were placed in areas of the home that are open to visitors – such as foyers, living rooms and dining rooms – suggesting that flowers are a symbol for sharing.<\/p>\n

    “Flowers bring about positive emotional feelings in those who enter a room,” said Dr. Haviland-Jones. “They make the space more welcoming and create a sharing atmosphere.”<\/p>\n

    [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=”Row” custom_padding=”||0px|” use_custom_gutter=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”3_4″][et_pb_blurb admin_label=”Emotional Flowers Study pdf” global_parent=”1462″ title=”Read the Emotional Flowers Study” url_new_window=”on” use_icon=”off” font_icon=”h” icon_color=”#a8a8a8″ use_circle=”on” circle_color=”#ffffff” use_circle_border=”on” circle_border_color=”#e0e0e0″ icon_placement=”left” animation=”off” background_layout=”light” text_orientation=”left” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” disabled=”off” image=”https:\/\/safnow.org\/aboutflowers\/wp-content\/uploads\/sites\/7\/2016\/10\/AboutFlowers_HealthBenefits_flowerGivingRed.jpg” max_width_last_edited=”on|phone” url=”https:\/\/safnow.org\/aboutflowers\/wp-content\/uploads\/sites\/7\/2016\/10\/ep03104132.pdf” saved_tabs=”all” background_position=”top_left” background_repeat=”repeat” background_size=”initial” image_max_width=”100%” \/][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”3_4″][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”3.6″][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_text admin_label=”See how flowers really do make people happy! title” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.6″]<\/p>\n

    See how flowers really do make people happy!<\/h1>\n

    [\/et_pb_text][et_pb_video admin_label=”PIF Video” src=”https:\/\/youtu.be\/kyJdnO0q8IA” _builder_version=”3.6″ image_src=”https:\/\/safnow.org\/aboutflowers\/wp-content\/uploads\/sites\/7\/2018\/04\/home-video1.jpg” \/][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_4″][et_pb_sidebar admin_label=”Sidebar-ALL” global_module=”1354″ saved_tabs=”all” orientation=”right” area=”sidebar-1″ background_layout=”light” disabled=”off” disabled_on=”on||” remove_border=”off” header_font_size=”16″ body_font_size=”12″ body_line_height=”1.2em” show_border=”on” \/][\/et_pb_column][\/et_pb_section][et_pb_section bb_built=”1″ transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” disabled=”off” custom_padding=”0px||0px|” prev_background_color=”#ffffff” next_background_color=”#ffffff”][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_divider color=”#000000″ show_divider=”on” divider_style=”solid” divider_position=”top” divider_weight=”1px” hide_on_mobile=”on” disabled=”off” disabled_on=”on|on|off” \/][\/et_pb_column][\/et_pb_row][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”2_3″][et_pb_text admin_label=”Methodology” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off” border_color=”#ffffff” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n

    Methodology<\/h2>\n

    The Emotional Impact of Flowers Study was conducted by Jeannette M. Haviland-Jones, Ph.D., Professor of Psychology, Project Director, Human Development Lab at Rutgers, The State University of New Jersey. Dr. Haviland-Jones is a psychologist and internationally recognized authority in the role of emotional development in human behavior and nonverbal emotional signals and response.<\/p>\n

    The research adds a scientific foundation to what many consider to be common knowledge – that flowers have a strong, beneficial impact on those who receive them. The Society of American Florists worked in cooperation with the Rutgers research team, bringing an expertise of flowers to the project.<\/p>\n

    Study Participants<\/strong><\/p>\n

    The participants were 147 women, ranging equally in age, educational level, and career and lifestyle choice. Women were studied because previous research on emotion demonstrates that women are more discerning of moods, more willing to participate in studies on moods and more involved in emotional management within the home and at work.<\/p>\n

    Flower Deliveries<\/strong><\/p>\n

    Study participants knew they would have a gift delivered, but they did not know what the gift would be. This “secrecy” was to obtain an honest first reaction to the gift as a measure of the direct effect of flowers on immediate mood.<\/p>\n

    Immediate Emotional Reaction<\/strong><\/p>\n

    Trained researchers measured the behavior and emotional expression of participants when they received the flowers. Three different smiles as well as verbal reactions were coded upon the delivery of the flowers. The information was recorded into a field computer within the first 5 seconds of the flower delivery, to measure accurately the first, immediate reaction.<\/p>\n