[et_pb_section bb_built=”1″ fullwidth=”off” specialty=”on” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” parallax_3=”off” parallax_method_3=”off” prev_background_color=”#000000″ next_background_color=”#f7fce3″][et_pb_column type=”1_2″ specialty_columns=”2″][et_pb_row_inner admin_label=”Row”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”1_2″][et_pb_text admin_label=”Did you know Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n
73% of Americans have a high appreciation of flowers.** <\/b><\/p>\n
By generation:<\/p>\n
\n
- 76% Gen Y<\/li>\n
- 73% Gen X<\/li>\n
- 72% Baby Boomers<\/li>\n<\/ul>\n<\/blockquote>\n
92% of women say the best reason to receive flowers is JUST BECAUSE.*<\/b><\/p>\n
Nearly 4 in 10 Americans say florists have helped them<\/b> in a past or current relationship!*<\/p>\n
It\u2019s as good to give as to receive:<\/b> 80% of Americans say RECEIVING flowers makes them feel happy; 88% say GIVING flowers makes them happy.*<\/p>\n
Flowers are memorable: <\/b><\/p>\n
\n
- 89% of Americans remember the last time they gave someone flowers,<\/li>\n
- 77% of women remember the last time they received flowers.*<\/li>\n<\/ul>\n<\/blockquote>\n
* SAF Omnibus Survey 2015<\/i>
\n** Generations of Flowers Study 2016<\/i><\/p>\n[\/et_pb_text][et_pb_text admin_label=”trends title Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n
\nConsumer Trends on Buying Flowers<\/h3>\n
Statistics based on personal consumer purchases (transactions) of fresh flowers, flowering houseplants, green plants and bedding\/garden plants (Does not include business purchases):<\/p>\n
[\/et_pb_text][et_pb_image admin_label=”center pieceImage-” src=”https:\/\/safnow.org\/aboutflowers\/wp-content\/uploads\/sites\/7\/2017\/01\/AboutFlowers_PartyCenterpieceYellowOrange_1600x600.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation_style=”none” animation_duration=”1000ms” animation_intensity_slide=”50%” show_bottom_space=”on” \/][et_pb_text admin_label=”consumer stat Text” use_border_color=”off” _builder_version=”3.6″]<\/p>\n
What are consumers buying?<\/h4>\n
\n\n
\n Outdoor bedding\/garden plants<\/td>\n 46%<\/td>\n<\/tr>\n \n Fresh flowers<\/td>\n 34%<\/td>\n<\/tr>\n \n Flowering\/Green houseplants<\/td>\n 20%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Who’s buying?<\/h4>\n
\n\n
\n Women<\/td>\n 79%<\/td>\n<\/tr>\n \n Men<\/td>\n 21%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n For fresh flowers only:<\/h4>\n
\n\n
\n Women<\/td>\n 65%<\/td>\n<\/tr>\n \n Men<\/td>\n 35%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n For whom are they buying?<\/h4>\n
\n\n
\n Self<\/td>\n 63%<\/td>\n<\/tr>\n \n Gift<\/td>\n 37%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n For fresh flowers only:<\/h4>\n
\n\n
\n Self<\/td>\n 33%<\/td>\n<\/tr>\n \n Gift<\/td>\n 67%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n <\/p>\n
[\/et_pb_text][et_pb_text admin_label=”Occasions\/Reasons intro” _builder_version=”3.0.100″ background_layout=”light”]<\/p>\n
Occasions\/Reasons for Buying Cut Flowers<\/h3>\n
\n
- About three quarters of purchases (77%) of cut flowers are made with a reason\/occasion in mind, and 23% of people say they bought flowers \u201cjust because.\u201d<\/li>\n
- Top occasions for purchasing flowers are birthdays (12%) and anniversaries (12%).<\/li>\n<\/ul>\n
[\/et_pb_text][et_pb_counters _builder_version=”3.0.100″ use_percentages=”on” background_layout=”light” bar_bg_color=”#7ebec5″ title_font=”|700|||||||” title_font_size=”16″ title_font_size_phone=”15″ title_font_size_last_edited=”on|desktop” percent_font=”|700|||||||” percent_font_size=”16″ percent_font_size_tablet=”15″ percent_font_size_phone=”14″ percent_font_size_last_edited=”on|phone” custom_margin=”10px||10px|”][et_pb_counter _builder_version=”3.0.100″ percent=”77″ use_background_color_gradient=”off” background_color_gradient_start=”#2b87da” background_color_gradient_end=”#29c4a9″ background_color_gradient_type=”linear” background_color_gradient_direction=”180deg” background_color_gradient_direction_radial=”center” background_color_gradient_start_position=”0%” background_color_gradient_end_position=”100%” background_color_gradient_overlays_image=”off” parallax=”off” parallax_method=”on” background_size=”cover” background_position=”center” background_repeat=”no-repeat” background_blend=”normal” allow_player_pause=”off” background_video_pause_outside_viewport=”on” bar_background_color=”#0c71c3″ text_shadow_style=”none” title_text_shadow_style=”none” percent_text_shadow_style=”none” box_shadow_style=”none” text_shadow_horizontal_length=”0em” text_shadow_vertical_length=”0em” text_shadow_blur_strength=”0em” title_font=”||||||||” title_text_shadow_horizontal_length=”0em” title_text_shadow_vertical_length=”0em” title_text_shadow_blur_strength=”0em” percent_font=”||||||||” percent_text_shadow_horizontal_length=”0em” percent_text_shadow_vertical_length=”0em” percent_text_shadow_blur_strength=”0em”] For Occasion\/Reason [\/et_pb_counter][et_pb_counter _builder_version=”3.0.100″ percent=”23″ use_background_color_gradient=”off” background_color_gradient_start=”#2b87da” background_color_gradient_end=”#29c4a9″ background_color_gradient_type=”linear” background_color_gradient_direction=”180deg” background_color_gradient_direction_radial=”center” background_color_gradient_start_position=”0%” background_color_gradient_end_position=”100%” background_color_gradient_overlays_image=”off” parallax=”off” parallax_method=”on” background_size=”cover” background_position=”center” background_repeat=”no-repeat” background_blend=”normal” allow_player_pause=”off” background_video_pause_outside_viewport=”on” bar_background_color=”#e09900″ text_shadow_style=”none” title_text_shadow_style=”none” percent_text_shadow_style=”none” box_shadow_style=”none” text_shadow_horizontal_length=”0em” text_shadow_vertical_length=”0em” text_shadow_blur_strength=”0em” title_font=”||||||||” title_text_shadow_horizontal_length=”0em” title_text_shadow_vertical_length=”0em” title_text_shadow_blur_strength=”0em” percent_font=”||||||||” percent_text_shadow_horizontal_length=”0em” percent_text_shadow_vertical_length=”0em” percent_text_shadow_blur_strength=”0em”] Just Because\/No Special Occasion [\/et_pb_counter][\/et_pb_counters][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=”Row” _builder_version=”3.0.100″ custom_margin=”||0px|” custom_padding=”||0px|” padding_bottom_1=”0px”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”1_2″][et_pb_text admin_label=”Top Occasions\/Reasons subtitle” _builder_version=”3.0.100″ background_layout=”light”]<\/p>\n
Top Occasions\/Reasons<\/h4>\n
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background_size=”cover” background_position=”center” background_repeat=”no-repeat” background_blend=”normal” allow_player_pause=”off” background_video_pause_outside_viewport=”on” bar_background_color=”#0c71c3″ text_shadow_style=”none” title_text_shadow_style=”none” percent_text_shadow_style=”none” box_shadow_style=”none” text_shadow_horizontal_length=”0em” text_shadow_vertical_length=”0em” text_shadow_blur_strength=”0em” title_font=”||||||||” title_text_shadow_horizontal_length=”0em” title_text_shadow_vertical_length=”0em” title_text_shadow_blur_strength=”0em” percent_text_shadow_horizontal_length=”0em” percent_text_shadow_vertical_length=”0em” percent_text_shadow_blur_strength=”0em”] Birthday [\/et_pb_counter][et_pb_counter _builder_version=”3.0.100″ percent=”12″ use_background_color_gradient=”off” background_color_gradient_start=”#2b87da” background_color_gradient_end=”#29c4a9″ background_color_gradient_type=”linear” background_color_gradient_direction=”180deg” 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percent=”6″ use_background_color_gradient=”off” background_color_gradient_start=”#2b87da” background_color_gradient_end=”#29c4a9″ background_color_gradient_type=”linear” background_color_gradient_direction=”180deg” background_color_gradient_direction_radial=”center” background_color_gradient_start_position=”0%” background_color_gradient_end_position=”100%” background_color_gradient_overlays_image=”off” parallax=”off” parallax_method=”on” background_size=”cover” background_position=”center” background_repeat=”no-repeat” background_blend=”normal” allow_player_pause=”off” background_video_pause_outside_viewport=”on” bar_background_color=”#0c71c3″ text_shadow_style=”none” title_text_shadow_style=”none” percent_text_shadow_style=”none” box_shadow_style=”none” text_shadow_horizontal_length=”0em” text_shadow_vertical_length=”0em” text_shadow_blur_strength=”0em” title_font=”||||||||” title_text_shadow_horizontal_length=”0em” title_text_shadow_vertical_length=”0em” title_text_shadow_blur_strength=”0em” percent_text_shadow_horizontal_length=”0em” percent_text_shadow_vertical_length=”0em” percent_text_shadow_blur_strength=”0em”] Appreciation\/Thank You [\/et_pb_counter][et_pb_counter _builder_version=”3.0.100″ percent=”5″ use_background_color_gradient=”off” background_color_gradient_start=”#2b87da” background_color_gradient_end=”#29c4a9″ background_color_gradient_type=”linear” background_color_gradient_direction=”180deg” background_color_gradient_direction_radial=”center” background_color_gradient_start_position=”0%” background_color_gradient_end_position=”100%” background_color_gradient_overlays_image=”off” parallax=”off” parallax_method=”on” background_size=”cover” background_position=”center” background_repeat=”no-repeat” background_blend=”normal” allow_player_pause=”off” background_video_pause_outside_viewport=”on” bar_background_color=”#0c71c3″ text_shadow_style=”none” title_text_shadow_style=”none” percent_text_shadow_style=”none” 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background_color_gradient_end_position=”100%” background_color_gradient_overlays_image=”off” parallax=”off” parallax_method=”on” background_size=”cover” background_position=”center” background_repeat=”no-repeat” background_blend=”normal” allow_player_pause=”off” background_video_pause_outside_viewport=”on” bar_background_color=”#0c71c3″ text_shadow_style=”none” title_text_shadow_style=”none” percent_text_shadow_style=”none” box_shadow_style=”none” text_shadow_horizontal_length=”0em” text_shadow_vertical_length=”0em” text_shadow_blur_strength=”0em” title_font=”||||||||” title_text_shadow_horizontal_length=”0em” title_text_shadow_vertical_length=”0em” title_text_shadow_blur_strength=”0em” percent_text_shadow_horizontal_length=”0em” percent_text_shadow_vertical_length=”0em” percent_text_shadow_blur_strength=”0em”] Love\/Romance [\/et_pb_counter][\/et_pb_counters][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″][et_pb_counters admin_label=”Bar Counters – bottom 5″ _builder_version=”3.0.100″ use_percentages=”on” background_layout=”light” bar_bg_color=”#7ebec5″ title_font=”|700|||||||” title_font_size=”14″ title_font_size_last_edited=”on|phone”][et_pb_counter _builder_version=”3.0.100″ percent=”4″ use_background_color_gradient=”off” background_color_gradient_start=”#2b87da” background_color_gradient_end=”#29c4a9″ background_color_gradient_type=”linear” background_color_gradient_direction=”180deg” background_color_gradient_direction_radial=”center” background_color_gradient_start_position=”0%” background_color_gradient_end_position=”100%” background_color_gradient_overlays_image=”off” parallax=”off” parallax_method=”on” background_size=”cover” background_position=”center” background_repeat=”no-repeat” background_blend=”normal” allow_player_pause=”off” background_video_pause_outside_viewport=”on” bar_background_color=”#0c71c3″ text_shadow_style=”none” title_text_shadow_style=”none” percent_text_shadow_style=”none” box_shadow_style=”none” text_shadow_horizontal_length=”0em” text_shadow_vertical_length=”0em” text_shadow_blur_strength=”0em” title_font=”||||||||” title_text_shadow_horizontal_length=”0em” title_text_shadow_vertical_length=”0em” title_text_shadow_blur_strength=”0em” percent_text_shadow_horizontal_length=”0em” percent_text_shadow_vertical_length=”0em” percent_text_shadow_blur_strength=”0em”] Mother’s Day [\/et_pb_counter][et_pb_counter _builder_version=”3.0.100″ percent=”4″ use_background_color_gradient=”off” background_color_gradient_start=”#2b87da” background_color_gradient_end=”#29c4a9″ background_color_gradient_type=”linear” background_color_gradient_direction=”180deg” background_color_gradient_direction_radial=”center” background_color_gradient_start_position=”0%” background_color_gradient_end_position=”100%” background_color_gradient_overlays_image=”off” parallax=”off” parallax_method=”on” background_size=”cover” background_position=”center” background_repeat=”no-repeat” background_blend=”normal” allow_player_pause=”off” background_video_pause_outside_viewport=”on” bar_background_color=”#0c71c3″ text_shadow_style=”none” title_text_shadow_style=”none” percent_text_shadow_style=”none” box_shadow_style=”none” text_shadow_horizontal_length=”0em” text_shadow_vertical_length=”0em” text_shadow_blur_strength=”0em” title_font=”||||||||” title_text_shadow_horizontal_length=”0em” title_text_shadow_vertical_length=”0em” title_text_shadow_blur_strength=”0em” percent_text_shadow_horizontal_length=”0em” percent_text_shadow_vertical_length=”0em” percent_text_shadow_blur_strength=”0em”] Valentine’s Day [\/et_pb_counter][et_pb_counter _builder_version=”3.0.100″ percent=”3″ use_background_color_gradient=”off” background_color_gradient_start=”#2b87da” background_color_gradient_end=”#29c4a9″ background_color_gradient_type=”linear” background_color_gradient_direction=”180deg” background_color_gradient_direction_radial=”center” background_color_gradient_start_position=”0%” 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background_color_gradient_end=”#29c4a9″ background_color_gradient_type=”linear” background_color_gradient_direction=”180deg” background_color_gradient_direction_radial=”center” background_color_gradient_start_position=”0%” background_color_gradient_end_position=”100%” background_color_gradient_overlays_image=”off” parallax=”off” parallax_method=”on” background_size=”cover” background_position=”center” background_repeat=”no-repeat” background_blend=”normal” allow_player_pause=”off” background_video_pause_outside_viewport=”on” bar_background_color=”#0c71c3″ text_shadow_style=”none” title_text_shadow_style=”none” percent_text_shadow_style=”none” box_shadow_style=”none” text_shadow_horizontal_length=”0em” text_shadow_vertical_length=”0em” text_shadow_blur_strength=”0em” title_font=”||||||||” title_text_shadow_horizontal_length=”0em” title_text_shadow_vertical_length=”0em” title_text_shadow_blur_strength=”0em” percent_text_shadow_horizontal_length=”0em” percent_text_shadow_vertical_length=”0em” percent_text_shadow_blur_strength=”0em”] Funeral\/Memorial\/Sympathy [\/et_pb_counter][et_pb_counter _builder_version=”3.0.100″ percent=”3″ use_background_color_gradient=”off” background_color_gradient_start=”#2b87da” background_color_gradient_end=”#29c4a9″ background_color_gradient_type=”linear” background_color_gradient_direction=”180deg” background_color_gradient_direction_radial=”center” background_color_gradient_start_position=”0%” background_color_gradient_end_position=”100%” background_color_gradient_overlays_image=”off” parallax=”off” parallax_method=”on” background_size=”cover” background_position=”center” background_repeat=”no-repeat” background_blend=”normal” allow_player_pause=”off” background_video_pause_outside_viewport=”on” bar_background_color=”#0c71c3″ text_shadow_style=”none” title_text_shadow_style=”none” percent_text_shadow_style=”none” box_shadow_style=”none” text_shadow_horizontal_length=”0em” text_shadow_vertical_length=”0em” text_shadow_blur_strength=”0em” title_font=”||||||||” title_text_shadow_horizontal_length=”0em” title_text_shadow_vertical_length=”0em” title_text_shadow_blur_strength=”0em” percent_text_shadow_horizontal_length=”0em” percent_text_shadow_vertical_length=”0em” percent_text_shadow_blur_strength=”0em”] Christmas\/Chanukah [\/et_pb_counter][\/et_pb_counters][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=”Row” _builder_version=”3.0.100″ custom_margin=”0px|||” custom_padding=”0px|||” padding_bottom_1=”0px” padding_top_1=”0px”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”1_2″][et_pb_text admin_label=”Source: Floral Purchase Tracking Study 2016″ _builder_version=”3.0.100″ background_layout=”light”]<\/p>\n
Source: Floral Purchase Tracking Study 2016.<\/em><\/p>\n
[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Image-” src=”https:\/\/safnow.org\/aboutflowers\/wp-content\/uploads\/sites\/7\/2016\/10\/AboutFlowers_impress600.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation_style=”none” animation_duration=”1000ms” animation_intensity_slide=”50%” show_bottom_space=”on” \/][et_pb_divider color=”#000000″ show_divider=”on” divider_style=”solid” divider_position=”top” hide_on_mobile=”off” \/][et_pb_number_counter admin_label=”just because – 92% Number Counter” title=”Women say the best reason to receive flowers is JUST BECAUSE.*” number=”92″ percent_sign=”on” counter_color=”#7e1286″ background_layout=”light” title_text_color=”#000000″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_padding=”20px||20px|” title_font=”Raleway||||” title_line_height=”1.3em” number_font=”Raleway||||” number_font_size=”50″ number_line_height=”54px” title_font_size=”14″ background_position=”top_left” background_repeat=”repeat” background_size=”initial” \/][et_pb_divider color=”#000000″ show_divider=”on” divider_style=”solid” divider_position=”top” hide_on_mobile=”off” \/][et_pb_number_counter admin_label=”gave flowers – 89% Number Counter” title=”Americans who remember the last time they gave someone flowers.” number=”89″ percent_sign=”on” counter_color=”#7e1286″ background_layout=”light” title_text_color=”#000000″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_padding=”20px||20px|” title_font=”Raleway||||” title_line_height=”1.3em” number_font=”Raleway||||” number_font_size=”50″ number_line_height=”54px” title_font_size=”14″ background_position=”top_left” background_repeat=”repeat” background_size=”initial” \/][et_pb_divider color=”#000000″ show_divider=”on” divider_style=”solid” divider_position=”top” hide_on_mobile=”off” \/][\/et_pb_column][et_pb_column type=”1_4″][et_pb_sidebar admin_label=”Sidebar-ALL” global_module=”1354″ saved_tabs=”all” orientation=”right” area=”sidebar-1″ background_layout=”light” disabled=”off” disabled_on=”on||” remove_border=”off” header_font_size=”16″ body_font_size=”12″ body_line_height=”1.2em” show_border=”on” \/][\/et_pb_column][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” background_color=”#f7fce3″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” prev_background_color=”#ffffff” global_module=”148″][et_pb_row global_parent=”148″ background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_4″][et_pb_image admin_label=”logo Image” global_parent=”148″ src=”https:\/\/safnow.org\/aboutflowers\/wp-content\/uploads\/sites\/7\/2016\/10\/SAF_Consumer_logo_600.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation_style=”none” animation_duration=”1000ms” animation_intensity_slide=”50%” show_bottom_space=”on” \/][\/et_pb_column][et_pb_column type=”3_4″][et_pb_text admin_label=”SAF Text” global_parent=”148″ background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n
Aboutflowers.com is hosted by the Society of American Florists, the U.S. floral industry trade association. Click below\u00a0to find a local SAF member florist to send flowers, roses and gifts for delivery.<\/p>\n
[\/et_pb_text][et_pb_button admin_label=”find a florist Button” global_parent=”148″ button_url=”http:\/\/nationalfloristdirectory.com\/” url_new_window=”on” button_text=”Find A Local Florist” button_alignment=”left” background_layout=”light” custom_button=”off” button_border_width=”0″ button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ saved_tabs=”all” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
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