Virtual Events
Financial Strategies for Holiday Delivery
Paul Goodman, MBA, PFCI | January 19 | 2:00 ET
3 Secrets to Profitability on Valentine’s Day
Paul Goodman, MBA, PFCI | January 12 | 2:00 ET
Reignite Your Business Webinar Series
As you navigate an ever-changing post-COVID environment, make sure your operation is prepared to handle whatever comes next. This webinar series will help you keep staff and customers safe, drive consumer demand online, manage your lean team—and more.
There are those rare people who tackle their taxes the first week of January … and then there are the rest of us. Valentine’s Day follows a similar pattern; without prompting, most customers wait to order until mid-February — an action that causes unnecessary stress and hurts your profit potential. To minimize the last-minute-order blues, Illinois retailer Eileen Weber, AAF, proactively calls past clients with a pitch that conveys confidence and outstanding service.
Valentine’s Day Resource Center
The Society of American Florists has everything you need to prepare for a successful Valentine’s Day! SAF’s Valentine’s Day Resource Center will ensure you are ready for February 14. Resources include: a library of downloadable social media graphics to promote the holiday, industry data and statistics to add to your website or newsletters, talking points for working with the media and more.
Social Media Tools
Here are content ideas for social posts with messaging that reflects the COVID-19 sales environment, with suggestions to post on your Facebook, Instagram and Twitter channels. Use as is or customize to your liking. While your custom photos will be best as the visuals that go with the text, we’ve provided some examples to get you started.
BUSINESS RESOURCES
Business discounts, marketing materials, free legal help, tools for getting local publicity and much, much more.
EDUCATION & NETWORKING
SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.
INDUSTRY ADVOCACY
Protecting the interests of floral industry business owners and floriculture as a whole.
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
PETAL IT FORWARD
Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!
Thank you for reading “Tim’s Calling” in Floral Management! Before you access the audio file for this month’s call, please tell us a little about yourself: