Upcoming Events

SAF 1-Day Profit Blast – Baltimore

November 9, 2021
BWI Airport Marriott
Linthicum, MD

Virtual Events

Website Content is King


Learn how to develop a homepage strategy with special offers and updated product listings.

Capitalizing on Today’s Floral Consumer


Want to learn more about what consumers bought for Mother’s Day – and what their future flower buying plans are? SAF will break down the full results of the IPSOS survey – and how the industry can capitalize on those results.

The State of Fresh Product Supply


Hear from a panel of leading growers, wholesalers and retailers on questions like: Why can’t I seem to source the fresh product that I need? Will we have enough product for Mother’s Day? How long will this last? Now that events are coming back, how will I meet the specialty product demands of my clients?

Negative Publicity Update

Smiles abounded as the floral industry brightened their communities nationwide with flower giveaways Wednesday during the Society of American Florists’ annual Petal It Forward event.


Career Connections

Career Connection Learning Hub

Find the best training and development content created by the industry’s best trainers, teachers and floral pros in one central location. Access on-demand courses, attend SAF events, connect with peers and much more.

Petal It Forward 2021

SAF’s goodwill initiative, Petal it Forward, brings the industry together to share the Power of Flowers across local communities nationwide. Join us on Wednesday, October 20, 2021. 


Business discounts, marketing materials, free legal help, tools for getting local publicity and much, much more.


SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.


Protecting the interests of floral industry business owners and floriculture as a whole.


Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.


Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

2019 © Society of American Florists

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