upcoming vitural events

Upcoming Virtual Events

Reignite Your Business: Virtual Events

Reignite Your Business: Keeping Staff and Customers Safe

Presented by: Christopher Norwood, AIFD, PFCI

Thurs., June 4, 2020
2:00 PM EDT

Retail florists are learning a new choreography of retail — getting up to speed as restrictions lift and supply chains shift. SAF Now editors and writers tapped government resources and floral industry leaders to compile the most relevant advice to help floral business owners step into this new normal. We’re sharing dozens of those tips, along with new tools the Society of American Florists has created to help you apply lessons learned.


More COVID News and Best Practices

Social Media Tools

Here are content ideas for social posts with messaging that reflects the COVID-19 sales environment, with suggestions to post on your Facebook, Instagram and Twitter channels. Use as is or customize to your liking. While your custom photos will be best as the visuals that go with the text, we’ve provided some examples to get you started.



Business discounts, marketing materials, free legal help, tools for getting local publicity and much, much more.


SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.


Protecting the interests of floral industry business owners and floriculture as a whole.


Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.


Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

2019 © Society of American Florists

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