Virtual Events

SAF Reinvention Summit - July 27-31

Reignite Your Business Webinar Series

Our webinars are online, interactive meetings that you can participate in from any device. Webinars are typically 20 minutes of online learning with an additional 10 minutes of Q&A so that participants can get the most out of their session.

SAF Reinvention Summit - July 27-31

Look for more information in your email soon about how to access the presentations and on-demand recordings.

The COVID-19 pandemic delivered a hammer blow to daily life, disrupting everything from the workplace to home life — but the floral industry is uniquely positioned to gain market share and build stronger relationships with consumers now for one simple reason: “Flowers are palliative and can help restore health to stressed consumers,” said retail expert Jim Dion of Dionco Inc. in his opening keynote July 27 during the Society of American Florists’ Reinvention Summit. “Flowers soothe. They’re beautiful and calming and can help ground consumers. The destruction of routine has been stressful for every consumer and getting back to normal is even more stressful because everything is different now.”


Social Media Tools

Here are content ideas for social posts with messaging that reflects the COVID-19 sales environment, with suggestions to post on your Facebook, Instagram and Twitter channels. Use as is or customize to your liking. While your custom photos will be best as the visuals that go with the text, we’ve provided some examples to get you started.


We’re here for you!


Business discounts, marketing materials, free legal help, tools for getting local publicity and much, much more.


SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.


Protecting the interests of floral industry business owners and floriculture as a whole.


Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.


Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

2019 © Society of American Florists

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