Prep for Valentine’s Day

The countdown is on for the biggest flower day of the year. Get up to speed by visiting SAF’s Valentine’s Day Resource Center. It features Facebook graphics, web banner ads, marketing ideas, delivery and staffing strategies and success stories from your peers. READ MORE

SAF Asks Google, Postmates to Delete Default Courier Links

SAF has reached out to Postmates and Google, asking the companies to remove the courier service’s links from florists’ local Google Listing pages and prevent those links from automatically populating. Find out what you can do to ensure your Google listing is accurate.

SAF President Chris Drummond, AAF, PFCI of Penny’s by Plaza Flowers

How I Did It: Maximize Profits and Minimize Stress on Valentine’s Day

A conversation with SAF President Chris Drummond, AAF, PFCI of Penny’s by Plaza Flowers
He shares advice on how to streamline your operations for one of the busiest times of the year. WATCH NOW


Business discounts, marketing materials, free legal help, tools for getting local publicity and much, much more.


SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.


Protecting the interests of floral industry business owners and floriculture as a whole.


Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.


Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

2019 © Society of American Florists

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