SAF has reached out to Postmates and Google, asking the companies to remove the courier service’s links from florists’ local Google Listing pages and prevent those links from automatically populating. Find out what you can do to ensure your Google listing is accurate.
Ever wonder what your staff really sounds like to customers when they call to place an order with your store? Are they professional and efficient? Empathetic and personal? Do they ask sales-crushing questions like, “How much do you want to spend?” and offer, “Our arrangements start at…” LEARN MORE
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
PETAL IT FORWARD
Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!