Ah, weddings. The romance. The personal touches. The elegance. The poignant moment when two lives become one … Who are we kidding? For florists, weddings are less about glamour and more about hard work, sweat and, occasionally, tears.
Despite the fact that The Knot estimates the average U.S. couple will spend upward of $32,000 on their wedding ($2,300 on flowers and décor), for some florists, this grueling segment is less profitable than it could be or should be. Costs can spiral quickly, and couples who have immersed themselves in Pinterest and Instagram posts often come to the table with wildly out-of-whack expectations and tiny budgets. Lucky you.
Here’s the good news: There’s a better way, say florists who have taken charge of their wedding businesses, redirecting energy to higher-paying gigs — and, in some cases, finding a way to make smaller affairs far more profitable.
This month in Floral Management we asked top wedding florists to share their secrets, with five tested tips on ways to increase profits, including how to start charging more, institute a minimum and cater to DIY brides without hurting your larger brand.