Blink! There went Valentine’s Day and Women’s Day. Before you know it, high school students will be preparing for their big dance. To earn their business, start marketing your prom flowers now. Here are three easy ways to get on teens’ radar:
Share A Prom-Themed Quiz. In the technological age of Facebook and Buzzfeed, teens and adults alike can’t resist a fun personality quiz. For a template and example, visit SAF’s Prom Resource Center. Teens can use this to learn if their style is artsy and edgy, classic, bold and daring, or trendy, and give this information to their dates to pick out the perfect prom flowers for them.
Reach out to Local Organizations. Why not go straight to the source and start involving your local high schools? Make yourself available to the teachers, parents, and student body by handing out flyers and business cards. Or, get inspired by New York shop Rockcastle Florist, who partner with the Fairy Godmothers of Rochester, an organization that gives gowns and accessories to students who can’t afford the expensive attire.
Share Videos and Photos on Social Media. Remind followers of their upcoming prom events by posting samples of your corsage and boutonniere designs, or share an amusing video like this one of quarterback Tim Tebow on Jimmy Fallon’s Tonight Show giving a corsage to a woman who attended “Night to Shine,” a prom he sponsors for special needs people. This will promote your product while also giving parents and students a head’s up. Urge followers to start ordering early, so that all they have to do is pick up their wristlets the day of the dance.
Stay tuned for more prom stories in future editions of Sales Wakeup.