Studley’s Flower Gardens, a longtime member of the Society of American Florists, currently appears on the Google Ads homepage, providing an eye-catching plug for the search engine’s advertising services.
Last fall, a consulting company working on a campaign for Google called to see if Studley’s would like to be a part of it. “It was a nice little surprise,” recalled Molly Meulenbroek, who co-owns the Rochester, New Hampshire flower shop, garden center and landscaping company with her husband, Jeffrey, and brother-in-law, David. Shortly after Valentine’s Day, a photographer visited, capturing the image that was posted earlier this summer.
“I think our setting had a lot to do with being selected,” said Meulenbroek, who has used Google Ads for about eight years and credits the service with improving her e-commerce sales. “I’ve noticed that a lot of business-to-business advertising features florists because we have such a nice product that looks great in photos.”
The business also appears in a YouTube video promoting Google’s marketing kits, which are available to brick and mortar businesses that have a verified business profile on Google. The kits include free, customized digital and print-ready materials that either ask for support (“Buy a gift card today”) or that share business changes (“Now offering curbside pickup”) due to COVID-19. Click here to watch it and learn more.
Leveraging paid advertising opportunities online and finding new opportunities to drive customers to your site and make the most of new leads will be among the topics featured July 29 during the Society of American Florists’ Reinvention Summit, a five-day, virtual event, with programming focused in the afternoon. Find out more and register today.
Katie Hendrick Vincent is the senior contributing writer and editor for the Society of American Florists.