No doubt about it, this is an uneasy, bewildering time. Normal life has ground to halt for most Americans. But as restrictions ease, birthdays, anniversary parties, bar and bat mitzvahs, corporate events and celebrations will (eventually) resume. Be ready with design inspiration that will delight your customers.
This month in Floral Management, senior contributing writer Katie Hendrick Vincent turned to Rachel Gang, owner and CEO of Helen Olivia Flowers in Alexandria, Virginia, for insight on two of her shop’s best sellers: a lush design in a soothing palette of blush, peach, celadon and cornflower and a Tropical Noveau that blends romantic roses with Monstera leaves, Robellini palms and a Phalaenopsis orchid.
Mary Westbrook is the editor in chief of Floral Management.