Staring at a summer calendar devoid of events and corporate work and feeling a little hopeless? The time to start reaching out to customers is now, writes Tim Huckabee, FSC, founder of Floral Strategies in the latest issue of Floral Management magazine.
Florists no doubt face myriad and major challenges during this pandemic, but for those who are proactive, opportunities exist, Huckabee explained.
“My advice is to finally get proactive about reaching out to your customers,” he wrote. “If you have not used email marketing on a regular basis, start doing so now. If you have not been active on social media, learn how and jump onboard! Have you worried about competing against grocery stores on price? Lose that mindset! Remember, the grocery store is the only place your customers have seen flowers all spring long. This is your chance to dazzle them with your creativity, variety of product, and yes, premium designs at premium prices. Your actions will determine what’s next for your shop.”
Mary Westbrook is the editor in chief of Floral Management magazine.