They’ll be here before we know it: the fall and winter holidays, one of the busiest times of the year. When you’re extra busy, that might be just the time when your staff is tempted to take shortcuts in the care and handling of fresh flowers. It’s also the time of year when you may take on temporary employees who are not well trained in quality procedures, nor aware of their importance.
But when you’re busy is exactly when it’s most important to make sure your care and handling is optimum, says flower expert, television host and Chrysal creative consultant J Schwanke, AAF, AIFD, PFCI, “because that’s when you’re reaching the most customers, so you want to make sure that all of their experiences are the best they can be. That’s how you get return customers!”