In late February, dozens of A-list actresses, including Gemma Chan, Helen Mirren, Angela Bassett, Sarah Paulson and Linda Cardellini, turned heads at the 91st annual Academy Awards in pink frocks that flaunted the coquettish color’s myriad tones from cotton candy to bubblegum to salmon to fuchsia.
This year’s Oscar fashion statement mirrors a growing trend in fashion, including bridal wear. After “This Is Us star” Mandy Moore tied the knot in November wearing a blush Rodarte tulle gown, InStyle magazine interviewed Lanie List, founder of Lovely Bride, an Atlanta-based boutique, who said about 10 percent of her clientele made similar sartorial choices. Why? With such a wide range of warm and cool tones, pink is almost universally flattering. (It also doesn’t hurt that it’s psychologically associated with romance.) With Pantone’s pick of “Living Coral” as the 2019 Color of the Year, she expects pink’s popularity to soar even higher.
In the latest issue of Floral Management, find a slew of pink blossoms in a range of shades and shapes, as well as creative pairings to delight your customers. Check it out here.
Katie Hendrick Vincent is the senior contributing editor for the Society of American Florists