According to the 2016 National Gardening report, 37 percent of millennials grow plants and herbs indoors. One way to get these plant-loving young customers into your shop? Have a terrarium bar. But what if you don’t have space? Think pop-up.
That’s what Helen Miller, AIFD, CAFA, CF, of Flowers & Such in Adrian, Michigan, did last spring and summer, when she created a pop-up terrarium bar to appeal to millennials and down-sizing boomers. By making the bar temporary and relatively small (her entire first floor, which includes showroom, design and processing areas, is only 1,000 square feet), Miller was able to create buzz, bring in new customers and keep the new project manageable.
“This is the first year we did it and it worked well,” said Miller, who shared the idea Nov. 4 during the Society of American Florists’ 1-Day Profit Blast in Louisville, Kentucky.
Some of Miller’s tips from that session:
Go for variety. Offer customers a good selection of mediums, plants, containers and accessories. “You need unusual things — fun and funky tend to appeal to millennials,” said Miller, who has set out army men and plastic toys and animals. Don’t be afraid to offer higher end selections either. “You’ll be surprised how many people will go for the larger, more expensive containers,” she said.
Prepare to educate. Terrarium bars are not DIY affairs, warned Miller. Customers (and your staff) will likely need help with care info (dry vs. humid environments) and some shoppers will likely need assistance designing the space. Make sure your signage is clear and that all materials are labeled, said Miller, who charges a la carte for her terrarium items.
Display in multiples. To inspire interest and sales, make sure you have varied terrarium samples on the floor, preferably merchandised in pairs, or even groups of three. “You want to make an impact and you also want people to see the variety that’s available,” Miller said.
Read more about the plant trend and terrarium sales in Floral Management.