What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big ticket item for the shop?
Floral industry economic adviser Charlie Hall, Ph.D., professor and Ellison Chair in the Department of Horticultural Sciences at Texas A&M University and a featured speaker at SAF Maui 2016, looked at the economic horizon and the key indicators every floral business owner needs to follow to make informed, strategic decisions about investing in people, equipment, marketing and more during “Fiscal Forecasting for a Fickle Economy,” a WebBlast presented by the Society of American Florists last week.
During the WebBlast, Hall discussed:
- How rising interest rates are likely to impact your customers and business
- Economic indicators to keep on your radar
- Steps you can take now to prepare for the next economic downturn
SAF members can view the recorded “Fiscal Forecasting for a Fickle Economy” session online.
Members also can watch other previous SAF WebBlasts at safnow.org/webinars.