by Shelley Estersohn | Feb 26, 2016 | Business Builder
What could possibly top corned beef and cabbage for St. Patrick’s Day? Answer: cymbidiums, Bells of Ireland or Green Trick dianthus. Show customers how well flowers convey the luck of the Irish with SAF’s St. Patrick’s Day web graphics. Brighten up your website and...
by Sheila Santiago | Feb 24, 2016 | Floral Industry News
There’s good news from Washington for floral industry members who care about first-rate flowers and plants, helping the green industry be globally competitive, protecting our environment and ensuring top-quality imports. (Hint: That’s everyone.) More than $58 million...
by Sheila Santiago | Feb 24, 2016 | Floral Industry News, Marketing, Public Relations
Feature stories that slammed Valentine’s Day flowers, followed by profiles of industrious florists making good on a busy, busy day, alongside detailed analyses of the floral industry — where it’s been and where it could be heading… Welcome to the media world of...
by Mary Westbrook | Feb 24, 2016 | Floral Industry News
While many of the national publications’ coverage of the Valentine’s Day holiday was thorough, SAF responded to several groups that provided outdated information, mistakes or an unnecessarily negative tone. In reporting on flower business startups, for instance, Time...
by Mary Westbrook | Feb 24, 2016 | Floral Industry News
International Women’s Day on March 8 is making big moves in U.S. pop culture. The blockbuster Marvel Comics superhero film “Deadpool” makes a cheeky reference to Women’s Day; Food Network magazine tells readers in its Calendar that March 8 is International Women’s...